The demand for flexible packaging solutions is growing, particularly at a time when brands are focusing on differentiated product ranges to stand out on the shelf. In this context, Ball Corporation has used its Dynamark Pro printing technology to realise six different can designs for the DFB edition of Unilever's Rexona Maximum Protection.
Ball's Dynamark Pro technology allows multiple designs to be printed within a single production run without any loss in print quality. This is particularly relevant for companies such as Unilever, who are launching a range with Rexona's DFB edition, featuring stylised portrait illustrations of the German men's national team. The challenge was to efficiently produce these different designs while maintaining Rexona's consistent brand identity.
The flexible printing technology supports variable design elements, meaning brands can implement different designs within a series without compromising brand consistency. Ball and Unilever optimised the print data for the six variants during a trial phase to ensure a uniform print image across the entire series.
Strategic brand activation
The Rexona series is part of a long-term activation within the partnership between Unilever and the German Football Association (DFB). Hannan Mölder, Category Lead Deodorant Rexona & Axe Germany, highlights that the Dynamark Pro technology offers the creative flexibility to represent the collective strength of the national team while maintaining the premium quality and brand identity that customers expect from Rexona.
„This project demonstrates: a strong creative idea, close collaboration, and technological expertise create packaging that stands out on the shelf, yet can be efficiently produced on a large scale.“
Victoria Marletta, VP Personal & Home Care Commercial at Ball Corporation
Sustainability and Innovation
The Rexona Maximum Protection DFB Edition demonstrates how Dynamark PRO printing technology supports brands in efficiently bringing multiple designs to market and increasing their shelf visibility.
Source: Ball Corporation
