With Game On, the Capri Sun Group is now bringing an alternative to classic carbonated canned energy drinks onto the German market. The still energy drink is offered in a resealable 330 ml pouch and contains no carbonation whatsoever. For the launch, the new brand is also presenting itself at the Gamescom in Cologne, the world's largest event for computer and video games.
With the launch of Game On, Capri Sun is responding to the rising demand for still drinks. According to a study by GlobalData, 65 per cent of European consumers prefer non-carbonated drinks. This preference is now also reflected in the energy segment. The new brand was developed independently of the Capri-Sun family brand and is aimed at adults aged 18 and over. Instead of carbonation and the classic aluminium can, Game On relies on a still energy drink in a resealable and deposit-free 330 ml pouch.
Composition and functionality
Game On contains 32 mg of caffeine and 40 mg of taurine per 100 ml. The recipe is supplemented by magnesium as well as vitamins C, B1 and B6. With only 20 kcal and 4.5 g of sugar per 100 ml, the drink offers an energising yet calorie-conscious refreshment.
For the product launch, Game On will be presented from 26 to 30 August at Gamescom in Cologne, the world's largest trade fair for computer and video games. As part of the new Food Clash format, visitors can sample the new energy drinks and take part in interactive activities. The brand is using this event to establish itself within the gaming community and increase its brand awareness.
Source: Capri-Sun
