Greyparrot has raised 27 million US dollars in a Series B financing round. The London-based company intends to use the capital to expand its AI-based analysis of waste streams. Among other things, the data is intended to help packaging manufacturers and brands better assess the recyclability of their packaging and regulatory requirements.
The funding, equivalent to around 23 million euros, is led by technology investor Omar Mir. Greyparrot intends to use the capital to grow in North America and Europe in particular, and to expand its artificial intelligence, data analytics and product development teams. According to the company, the technology is intended to help avoid more than one million tonnes of waste or divert it to better recycling by 2030.
AI analyses packaging in the waste stream
Greyparrot installs AI-powered camera systems above sorting conveyor belts in recycling plants. The so-called analysers recognise materials, products and brands in real time and continuously supply data on the composition and movement of waste streams. According to the company, the systems are now in use in more than 20 countries and have tracked a total of more than one trillion waste objects.
Users include waste management and recycling companies such as WM, Veolia, Biffa, FCC and Circular Services. The data is intended to help monitor resource recovery rates and material qualities, amongst other things, and to provide evidence for regulatory requirements.
Greyparrot also sees potential applications for the packaging industry. According to the provider, consumer goods companies such as Unilever, L’Oréal and Kenvue are using the Deepnest data platform to analyse what happens to packaging after disposal. The information gained can accordingly be incorporated into packaging development as well as the assessment of obligations and fees under extended producer responsibility and the European Packaging and Packaging Waste Regulation (PPWR).
Waste data for regulatory compliance records
Public authorities also make use of such data. According to Greyparrot, in the first quarter of 2026, the UK Environment Agency accepted AI-generated data on waste composition for statutory reporting for the first time. The data was submitted by Biffa and FCC.
Greyparrot estimates the potentially recoverable value of the materials captured by its systems to date at around 2.5 billion US dollars. These include 17.4 billion PET bottles and 4.2 billion aluminium items.
Source: Greyparrot
