Mondelēz International has published its sustainability report, „Snacking Made Right 2025“. In it, the food manufacturer reports on progress made on its packaging goals. According to the company, 96 percent of its packaging is now designed for recyclability. At the same time, the target to reduce virgin plastic has been exceeded ahead of schedule.
According to Mondelēz International, the proportion of packaging designed for recycling was around 96 percent at the end of 2025. By 2030, more than 98 percent of all packaging is to be designed to be recyclable. In addition, the company reduced the use of virgin plastic by 11.5 percent compared to 2020, thereby surpassing its original target of a five percent reduction by 2025. In terms of recycled content, the proportion of recycled plastic was 3.7 percent in 2025. By 2030, five percent is to be reached.
Packaging targets extended to 2030
According to the company, several packaging targets will now only be met by 2030 instead of earlier. The targets affected are for recyclable packaging, the use of recycled materials, and the reduction of new plastic in rigid plastic packaging. Mondelēz cites new regulatory requirements, changing customer and consumer demands, the complexity of new packaging solutions, and the slower expansion of circular economy systems as reasons.
Three pillars for more sustainable packaging
The company's packaging strategy is based on three areas of action. Firstly, material usage is to be reduced through lighter packaging. Secondly, Mondelēz relies on recyclable packaging designs, the avoidance of certain materials and chemicals, and increased use of recycled content. Thirdly, the company is committed to expanding collection, sorting, and recycling systems. To this end, Mondelēz is participating in, among others, the US Flexible Film Initiative, supports the UK's Flexible Plastic Fund, and is taking a leading role in HolyGrail 2030 to improve plastic recycling in Europe.
According to the company, innovations in materials, the use of recycled plastics, and further development of political frameworks and recycling infrastructures are intended to support the transformation towards a more circular packaging economy. Packaging will remain a central component of the Group's sustainability strategy.
Source: Mondelēz International
