Rising regulatory demands and the pressure to bring products to market faster present brands with significant challenges. The PPWR and the Digital Product Passport are just a few of the factors that make packaging data a crucial success factor. Against this backdrop, QuarterPack and Packaging Cockpit have formed a strategic partnership, creating a shared data foundation for marketing, packaging management, and regulatory requirements.
The partnership between QuarterPack and Packaging Cockpit aims to create a unified data basis that integrates digital brand assets, packaging information, and regulatory data. This enables companies to have a seamless solution where all relevant information is intelligently networked. A standardised interface between the two platforms ensures that master packaging data, sustainability information, and compliance data are automatically synchronised. This data is then available in consistent quality to all involved departments, covering the entire product lifecycle from packaging development through to marketing and sales.
Benefits for both partners
QuarterPack is expanding its portfolio with a powerful compliance solution through this collaboration, while Packaging Cockpit can link its regulatory data with central Packaging Data Management and brand assets. The intelligent linking of the two solutions creates a ‚single source of truth‘ for all packaging-relevant information. This reduces coordination effort, avoids duplicate data maintenance, and enables faster approvals as well as consistent product and brand information across all markets and channels.
Future-proof through adaptability
Another advantage of the cooperation is the future-proof foundation that is being created for upcoming European requirements such as the Digital Product Passport. The joint solution grows with regulatory developments and enables companies to design their packaging processes efficiently, transparently, and in compliance with the law in the long term. This means compliance is no longer understood as a downstream auditing process, but as an integral part of product and brand processes.
Source: QuarterPack
