{"id":101761,"date":"2025-05-07T11:34:30","date_gmt":"2025-05-07T09:34:30","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=101761"},"modified":"2025-05-02T14:02:19","modified_gmt":"2025-05-02T12:02:19","slug":"carl-berberich-gmbh-product-range-board-packaging-and-backselling","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/carl-berberich-gmbh-staerkt-produktbereiche-board-packaging-sowie-backselling\/","title":{"rendered":"Carl Berberich GmbH strengthens Board & Packaging and Backselling product areas"},"content":{"rendered":"
\"\"<\/a><\/div><\/div>

With a structural reorganisation and dual responsibility for personnel, Carl Berberich GmbH intends to expand its sales and product expertise in a targeted manner and leverage innovation potential.<\/strong><\/p>\n

Carl Berberich GmbH has introduced a dual function in two strategically important business areas: Board & Packaging and Backselling will be managed as independent units in future. What is new is the combination of product management and sales management in one hand - a model that should enable faster decision-making processes and a stronger customer focus, according to the Heilbronn-based company.<\/p>\n

Christian Hartmann (46), previously Product Manager for the Board division, will also take over the management of the Board sales team.<\/p>

\"\"<\/a><\/div><\/div>\n

Dominic Ziegler (31), previously responsible for the backselling team, is expanding his area of responsibility to include product management for design and publishing papers.<\/p>\n

Both managers have several years of experience at Berberich and extensive market knowledge in national and international paper wholesale.<\/p>