{"id":102111,"date":"2025-05-13T11:01:34","date_gmt":"2025-05-13T09:01:34","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=102111"},"modified":"2025-05-12T18:01:58","modified_gmt":"2025-05-12T16:01:58","slug":"magician-duo-siegfried-and-joy-make-the-foil-disappear","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/magier-duo-siegfried-und-joy-laesst-die-folie-verschwinden\/","title":{"rendered":"Magician duo Siegfried and Joy make the film disappear"},"content":{"rendered":"

With a creative multi-channel campaign and the support of the magician duo Siegfried and Joy, Vilsa is staging its Nix-Pack packaging innovation - and, according to its own information, turning sustainability into a crowd-puller.<\/strong><\/p>\n

With the Introduction of the Vilsa Nix Pack<\/a> the mineral water company from Bruchhausen-Vilsen is not only setting a milestone in packaging innovation, but also in marketing: the popular magician duo Siegfried and Joy are making the new packaging solution the star of an attention-grabbing multi-channel campaign, according to the company.<\/p>\n

Multimedia staging - from the POS to the big online stage<\/h3>\n

Known for their humorous \u201eanti-magic\u201c, the two entertainers make the usual shrink wrap \u201edisappear\u201c in a spectacular way - a production that fits perfectly with Vilsa's claim to break new ground in terms of sustainability.<\/p>

\"\"<\/a><\/div><\/div>\n

The campaign was launched on 5 May 2025 and is accompanied by a 30-second TV commercial featuring Siegfried and Joy as well as numerous social media formats.<\/p>\n

Source:<\/em> Vilsa-Brunnen Otto Rodekohr GmbH<\/p>","protected":false},"excerpt":{"rendered":"With a creative multi-channel campaign and the support of the magician duo Siegfried and Joy, Vilsa is staging its Nix-Pack packaging innovation.","protected":false},"author":300,"featured_media":102115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"Siegfried und Joy","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[48,54,31,1487,59448],"class_list":{"0":"post-102111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-getraenke","9":"tag-kunststoff-und-verbunde","10":"tag-nachhaltigkeit-und-green-packaging","11":"tag-papier-pappe-karton","12":"tag-verpackung","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/102111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/300"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=102111"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/102111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/102115"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=102111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=102111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=102111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}