{"id":102134,"date":"2025-05-14T09:22:36","date_gmt":"2025-05-14T07:22:36","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=102134"},"modified":"2025-05-15T12:21:08","modified_gmt":"2025-05-15T10:21:08","slug":"starbucks-revises-to-go-cups-for-hot-drinks-in-europe","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/starbucks-ueberarbeitet-to-go-becher-fuer-heissgetraenke-in-europa\/","title":{"rendered":"Starbucks revises to-go cup for hot drinks in Europe"},"content":{"rendered":"
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Starbucks EMEA has teamed up with Transcend Packaging, Qwarzo and Mets\u00e4 Board to launch a new hot beverage cup with a lid that is suitable for home composting and can be recycled on a large scale.<\/strong><\/p>\n

The cup was designed and manufactured in Wales and made possible by technology from Italy. The gradual roll-out will begin this month in selected European markets, offering all customers who do not have a reusable cup a compostable and recyclable alternative, according to the statement.<\/p>\n

Thanks to extensive research and development work and pioneering innovations in the manufacturing process, the plastic coating on the inside of the cup has been replaced by a mineral coating made of silica. In addition, the disposable plastic lid has been replaced by an alternative made of cellulose, which also has a mineral coating.<\/p>

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Step-by-step introduction<\/h3>\n

The familiar Starbucks design is retained, but the hot beverage cup is now certified for home composting and can be recycled.<\/p>\n

The cup is the result of a Europe-wide collaboration: it consists of traceable wood fibres from northern European forests and a mineral coating developed in Brescia, Italy; the cup was designed and created at Transcend in the Welsh town of Ystrad Mynach.<\/p>