{"id":103377,"date":"2025-06-17T15:55:20","date_gmt":"2025-06-17T13:55:20","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=103377"},"modified":"2025-06-17T14:43:57","modified_gmt":"2025-06-17T12:43:57","slug":"lenor-pods-now-in-a-silphie-box-at-lidl","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/lenor-pods-jetzt-im-silphie-karton-bei-lidl\/","title":{"rendered":"Lenor PODS now in a silphie box at Lidl"},"content":{"rendered":"

P&G and PreZero are continuing their collaboration on sustainable packaging: from today (17 June 2025), Lenor All-in-1 PODS are available for the first time as a special edition in Silphie carton - a fibre solution based on regionally grown plants.<\/strong><\/p>\n

The consumer goods group Procter & Gamble and the environmental services provider PreZero, part of the Schwarz Group, are presenting another packaging innovation from their partnership: following Ariel, the Lenor brand will now also be using Silphie paper as outer packaging in a special edition. The new bulk packaging with 76 wash loads will be available at Lidl in Germany from 17 June.<\/p>\n

Regional plant fibre as a packaging raw material<\/b><\/b><\/h2>\n

The material is based on the Silphie plant, a native energy plant that is grown and processed by OutNature - a PreZero brand - in Baden-W\u00fcrttemberg. Its fibres can be used to produce a paper-based packaging material that can be recycled via waste paper. According to the project partners, Lenor cardboard contains 13 % Silphie fibres. The fibres are processed without chemical additives using a biothermal process.<\/p>

\"\"<\/a><\/div><\/div>\n

Circulatory capability as a goal<\/b><\/b><\/h2>\n

According to OutNature, the process aims to provide a resource-saving alternative to conventional packaging fibres. The regional cultivation and material utilisation of the plants is intended to reduce transport routes and replace fossil raw materials. The use of a nationally marketed brand product such as Lenor is seen by the initiative as an important step towards scaling up the technology.<\/p>\n

Cross-industry collaboration<\/b><\/b><\/h2>\n

\u201eInnovation can only succeed together and this is precisely what the Silphie project demonstrates in a particularly impressive way,\u201c Astrid Teckentrup, Managing Director Sales DACH at Procter & Gamble, is quoted as saying in the press release. The collaboration with PreZero is a concrete step towards a decarbonised supply chain.<\/p>\n

Michail Ginsburg, Managing Director of OutNature, also emphasises: \u201eThe circular economy is no longer a vision if we have the courage to break new ground.\u201c The Silphie fibre is an example of the interplay between agriculture, industry and ecological innovation.<\/p>\n

Continuation of a long-term development<\/b><\/b><\/h2>\n

The first displays made from Silphie paper were used for P&G brands in retail as early as 2021. Ariel bulk packaging followed in 2024. With the Lenor cartonboard, P&G and PreZero are continuing their material strategy for fibre-based secondary packaging - under the project title #papierver\u00e4ndert.<\/p>\n

The special edition of Lenor All-in-1 PODS comprises 76 wash loads in two bags and is available in the variants \u201eAprilfrisch\u201c (heavy-duty detergent) and \u201eBl\u00fctentraum\u201c (colour). It will be available in Lidl shops nationwide from calendar week 25 (17 June 2025).<\/p>","protected":false},"excerpt":{"rendered":"P&G and PreZero are continuing their collaboration on sustainable packaging: from today (17 June 2025), Lenor All-in-1 PODS are available for the first time as a special edition in Silphie carton - a fibre solution based on regionally grown plants.","protected":false},"author":7,"featured_media":103378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Lenor PODS erscheinen bei Lidl in einer Sonderedition mit Verpackung aus Silphie-Papier. Die Innovation stammt aus der Kooperation von P&G und PreZero.","rank_math_focus_keyword":"Silphie-Karton","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[113],"tags":[59588,31,32,60586,58980,59068],"class_list":{"0":"post-103377","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-produkte","8":"tag-hygieneprodukte","9":"tag-nachhaltigkeit-und-green-packaging","10":"tag-packmittel-und-packstoffe","11":"tag-pj_home","12":"tag-prezero","13":"tag-procter-gamble","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/103377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=103377"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/103377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/103378"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=103377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=103377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=103377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}