{"id":103924,"date":"2025-07-03T17:15:03","date_gmt":"2025-07-03T15:15:03","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=103924"},"modified":"2025-10-09T17:30:29","modified_gmt":"2025-10-09T15:30:29","slug":"drinks-from-the-screw-top-jar","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/drinks-aus-dem-schraubglas\/","title":{"rendered":"Drinks from the screw-top jar"},"content":{"rendered":"

The long-established company Underberg is launching pre-mixed cocktails in screw-top jars on the German market for the first time. The concept combines convenience, brand presence and reusability - and thus also sets an example from a packaging perspective.<\/p>\n

With the new \"Jartails\" product line, Underberg is entering a previously unoccupied market segment: pre-mixed cocktails in 270-millilitre screw-top glasses. The drinks are ready to serve, contain ice cubes and are available in well-known bar classics such as Espresso Martini, Mai Tai or Mojito. The range is initially available in German food retailers and is aimed at a young, urban target group that appreciates convenience and design in equal measure.<\/p>\n

The idea: ready-to-drink meets reusable packaging glass. While cans or bottles have predominantly been used in the mixed drinks segment to date, Underberg has deliberately opted for the twist-off screw-top jar. This is not only visually striking, but also functional: the cocktails should be able to be consumed directly from the glass - without an additional glass, shaker or accessories.<\/p>

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(Photo: Semper idem Underberg AG)<\/figcaption><\/figure>\n

Packaging as part of the concept<\/b><\/h2>\n

From a packaging perspective, the screw-top jar offers a number of advantages: It is fully recyclable, reusable and creates a high-quality product impression thanks to its look and feel. It also allows a clear view of the product - an aspect that plays a role in marketing, especially for colourful cocktails.<\/p>\n

According to Underberg, the jar is deliberately designed as part of the brand experience. The product name \"Jartails\" - an artificial word made up of \"jar\" (glass) and \"cocktails\" - also alludes directly to the packaging. This makes it clear that the aim is not simply to introduce a new drink, but a new form of cocktail consumption - with packaging that is part of the experience.<\/p>