{"id":104328,"date":"2025-07-11T12:29:52","date_gmt":"2025-07-11T10:29:52","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=104328"},"modified":"2025-07-10T17:30:52","modified_gmt":"2025-07-10T15:30:52","slug":"future-proof-labelling-of-rea","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/zukunftsfaehige-kennzeichnung-von-rea\/","title":{"rendered":"REA presents future-proof labelling solutions"},"content":{"rendered":"<p><strong>REA Elektronik will be showcasing innovative labelling systems and solutions for current regulatory challenges such as PPWR and the digital product passport at Fachpack 2025. The focus: sustainability, technological openness and practical advice.<\/strong><\/p>\n<p>REA Elektronik will be represented at Fachpack 2025 as a full-range supplier for industrial labelling. The company will be presenting new solutions based on <strong>Sustainability, regulatory requirements and efficiency in day-to-day production<\/strong> pay in. Visitors can expect practical insights into technologies such as the new 100-watt laser, digital direct printing and the integration of 2D codes.<\/p>\n<h2><strong>Labelling for the future: sustainable and legally compliant<\/strong><\/h2>\n<p>With a view to upcoming regulations such as the EU packaging regulation (PPWR) and the digital product passport (DPP), REA Elektronik shows how ecological and legal requirements can be combined with technical innovation. Among other things, the company uses <strong>on environmentally friendly inks, recyclable monofilms, consumable-free laser systems and digital direct printing solutions<\/strong>, that can print packaging efficiently and individually - in real time and without changing materials.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-1705435130\"><div id=\"packa-2240061268\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<h2><strong>Advice and knowledge transfer in the 2D Competence Centre<\/strong><\/h2>\n<p>Another highlight is <strong>the 2D Competence Centre at the REA trade fair stand.<\/strong> There, experts will provide advice on GS1-compliant 2D codes, which are to be used across the board in retail from 2027. REA is contributing its experience from the pharmaceutical industry and supporting the migration with practical solutions for integration into existing production lines.<\/p>\n<figure id=\"attachment_104331\" aria-describedby=\"caption-attachment-104331\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-104331 size-large\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/REA_Verbraucher_Scan-1024x739.jpg\" alt=\"\" width=\"1024\" height=\"739\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/REA_Verbraucher_Scan-1024x739.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/REA_Verbraucher_Scan-300x217.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/REA_Verbraucher_Scan-768x554.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/REA_Verbraucher_Scan-1536x1109.jpg 1536w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/REA_Verbraucher_Scan-2048x1478.jpg 2048w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/REA_Verbraucher_Scan-18x12.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/REA_Verbraucher_Scan-1320x953.jpg 1320w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/REA_Verbraucher_Scan.jpg 2078w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-104331\" class=\"wp-caption-text\">New transparency: The 2D code will give consumers access to a wide range of information even before the sale. (Image: REA Elektronik)<\/figcaption><\/figure>\n<h2><strong>New products: From high-performance lasers to complete solutions for FMCG<\/strong><\/h2>\n<p>One of the new products is the REA CL100 laser with 100 watts of power. It is suitable for precise, fast and non-contact marking on a wide range of materials and is <strong>Specially designed for demanding industrial environments<\/strong>. REA is also presenting a scan-print-read system for the FMCG sector: it automatically checks plain text and codes for legibility and accuracy - directly after printing.<\/p>\n<p>The REA ColorJet 2 full-colour inkjet printer has been further developed in the REA Label product line. It now also offers a 1:1 print and dispense function, can be automated and has an improved display for a better overview and ease of use.<\/p>\n<h2><strong>Networking event \u201ePackTalk and Drinks\u201c<\/strong><\/h2>\n<p>To kick off the trade fair, REA invites you to a get-together at the trade fair stand on 23 September from 6 pm. Under the motto \u201ePackTalk and Drinks\u201c, new contacts will be made and technical discussions held in a relaxed after-work atmosphere.<\/p>\n<p>Source: REA Elektronik<\/p>\n<p>REA Elektronik at Fachpack 2025: Hall 1, Stand 1-233<\/p>","protected":false},"excerpt":{"rendered":"At Fachpack 2025, REA will be showcasing sustainable labelling solutions, new laser technology and practical advice on PPWR, DPP and 2D codes.","protected":false},"author":20,"featured_media":104329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"REA zeigt auf der Fachpack 2025 nachhaltige Kennzeichnungsl\u00f6sungen, neue Lasertechnik und praxisnahe Beratung zu PPWR, DPP und 2D-Codes.","rank_math_focus_keyword":"REA","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21],"tags":[42,67,57590,39],"class_list":{"0":"post-104328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verpackungstechnik","8":"tag-etikettieren-kennzeichnen-codieren","9":"tag-fachpack","10":"tag-rea-elektronik","11":"tag-verpackungstechnik","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/104328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=104328"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/104328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/104329"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=104328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=104328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=104328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}