{"id":104514,"date":"2025-07-17T12:07:29","date_gmt":"2025-07-17T10:07:29","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=104514"},"modified":"2025-07-17T11:32:47","modified_gmt":"2025-07-17T09:32:47","slug":"new-managing-director-at-werner-mertz","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/neuer-geschaeftsfuehrer-bei-werner-mertz\/","title":{"rendered":"Change in management at Werner & Mertz"},"content":{"rendered":"

Martin H\u00f6tzel is the new Managing Director of the Werner & Mertz subsidiary Erdal-Rex GmbH and will be responsible for the consumer business in Germany.<\/strong><\/p>\n

Sales professional and industry expert Martin H\u00f6tzel has been Managing Director of the Werner & Mertz subsidiary Erdal-Rex GmbH since 1 July. In this position he is responsible for the German business for the consumer brands of the detergent manufacturer, including the trusted brands Frosch, emsal and Erdal.<\/strong> The 58-year-old succeeds Ren\u00e9 Bowitz, who is leaving the company at his own request after 18 years.<\/p>\n

H\u00f6tzel points out More than 20 years of management experience in the consumer goods industry<\/strong> on. His core competences lie in corporate management, sales development and expansion as well as brand positioning. From 2019 to 2022, H\u00f6tzel was CEO at confectionery manufacturer Goldeck. Prior to that, he managed the Warsteiner Group, was General Manager at Capri Sun and Managing Director at Red Bull Germany.<\/p>

\"\"<\/a><\/div><\/div>\n

\u201eSo far, I have worked with brands that, just like Frosch, occupy a special position in their category and make a special contribution to making people's lives better, more beautiful and more worth living. I am taking over a division that is in an excellent position. My predecessor and the dedicated team have done a great job over the past few years. Our brands enjoy above-average loyalty among consumers and are in high demand from retailers. We are now building on this: Our goal is to further increase our brand reach in Germany - with a clear focus on our strengths.\u201c<\/p>\n

Martin H\u00f6tzel<\/strong><\/p><\/blockquote>\n

Source:<\/em> Werner & Mertz<\/p>","protected":false},"excerpt":{"rendered":"Martin H\u00f6tzel is the new Managing Director of the Werner & Mertz subsidiary Erdal-Rex GmbH.","protected":false},"author":20,"featured_media":104515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Martin H\u00f6tzel ist neuer Gesch\u00e4ftsf\u00fchrer der Werner & Mertz-Tochter Erdal-Rex GmbH","rank_math_focus_keyword":"Werner & Mertz","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[54,31,59142,59464,40,60872],"class_list":{"0":"post-104514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personen","8":"tag-kunststoff-und-verbunde","9":"tag-nachhaltigkeit-und-green-packaging","10":"tag-news-express","11":"tag-personen","12":"tag-pharma-kosmetik-chemie","13":"tag-werner-mertz","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/104514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=104514"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/104514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/104515"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=104514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=104514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=104514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}