{"id":105016,"date":"2025-07-30T10:49:04","date_gmt":"2025-07-30T08:49:04","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=105016"},"modified":"2025-07-29T16:49:53","modified_gmt":"2025-07-29T14:49:53","slug":"almdudler-with-oktoberfest-edition","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/almdudler-mit-oktoberfest-edition\/","title":{"rendered":"Almdudler takes centre stage again with \"Oktoberfest Edition\""},"content":{"rendered":"

Design meets tradition: Almdudler is launching a limited \u201eOktoberfest Edition\u201c for Wiesn 2025 - with eye-catching packaging design by star designer Marina Hoermanseder.<\/strong><\/p>\n

Just in time for the start of the fifth season, Almdudler is bringing a breath of fresh air to the catering trade: the cult brand from Austria is launching an exclusive Oktoberfest edition together with the internationally renowned designer Marina Hoermanseder. The focus is on the 0.35-litre returnable glass bottle in a colourful traditional look<\/strong> - complemented by a likewise newly designed clay mug. The edition will celebrate its premiere on 21 September 2025 at the traditional \u201eAlmauftrieb\u201c in the K\u00e4fer tent at the Munich Oktoberfest.<\/p>\n

Buckles, traditional costume and pop culture<\/strong><\/h2>\n

For the packaging design, Hoermanseder reinterpreted the well-known Almdudler traditional costume couple - with iconic buckle elements and playful details<\/strong>, inspired by lederhosen and dirndls.<\/p>

\"\"<\/a><\/div><\/div>\n

\u201eI wanted to modernise the Almdudler costume with a wink. My buckle elements fit perfectly with the brand and the occasion. The result is a playful and modern as well as Strong collection that combines tradition and pop culture<\/strong>\u201e, explains Marina Hoermanseder, known for her extravagant designs worn by stars such as Lady Gaga and Rihanna.<\/p>\n

Exclusively for the Oktoberfest - limited edition for the catering trade<\/strong><\/h2>\n

The strictly limited edition will be available exclusively during the Wiesn (20 September to 5 October 2025). in selected Munich catering establishments<\/strong> including the K\u00e4fer Wiesn-Sch\u00e4nke, the K\u00e4fer Stammhaus, the K\u00e4fer Delis, the Madl-Wiesn in the Sch\u00fctzen-Festzelt and other traditional establishments such as the Hofbr\u00e4ukeller, the Haxnbauer and the beer garden at the Chinese Tower.<\/p>\n

\u201eWith Marina Hoermanseder and the Oktoberfest, we have gained two strong partners for an attention-grabbing cooperation,\u201c emphasises Claus Hofmann-Credner, Head of Marketing at Almdudler. For Product Manager Elena Gorschek, one thing is clear: \u201eThis edition is not just a visual highlight, but a strong signal<\/strong> for our close connection to the catering industry.\u201c<\/p>\n

Source:<\/em> Almdudler<\/p>","protected":false},"excerpt":{"rendered":"Almdudler is launching a limited \"Oktoberfest Edition\" for Wiesn 2025 - with eye-catching packaging design by star designer Marina Hoermanseder.","protected":false},"author":20,"featured_media":105018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Almdudler bringt eine limitierte \"Oktoberfest Edition\" auf den Markt \u2013 mit auff\u00e4lliger Verpackungsgestaltung von Stardesignerin Marina Hoermanseder.","rank_math_focus_keyword":"almdudler","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[60891,48,62,46,32],"class_list":{"0":"post-105016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-almdudler","9":"tag-getraenke","10":"tag-glas","11":"tag-marketing-und-design","12":"tag-packmittel-und-packstoffe","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/105016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=105016"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/105016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/105018"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=105016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=105016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=105016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}