{"id":105625,"date":"2025-08-13T15:07:58","date_gmt":"2025-08-13T13:07:58","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=105625"},"modified":"2025-08-12T16:19:21","modified_gmt":"2025-08-12T14:19:21","slug":"mondelez-and-tesco-test-60-per-cent-less-plastic-in-cadbury-crunchie-multipacks","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/mondelez-und-tesco-testen-60-prozent-weniger-plastik-bei-cadbury-crunchie-multipacks\/","title":{"rendered":"Mondel\u0113z and Tesco test 60 per cent less plastic in Cadbury Crunchie multipacks"},"content":{"rendered":"

Mondel\u0113z International and Tesco are launching a pilot scheme in the UK in which around 1.8 million Cadbury Crunchie multipacks will be packaged with an innovative sticker solution instead of conventional plastic film. This reduces the amount of plastic per pack by 60 per cent.<\/strong><\/p>\n

The trial will run until the beginning of 2026 and will replace the previous plastic outer packaging of Cadbury Crunchie Four Bar Multipacks in Tesco shops with a sticker that also contains a QR code. This leads to an online survey in which consumers can give their opinion on the new packaging and its handling. It also contains all the nutritional and recycling information that would otherwise appear on the film packaging. The feedback is intended to help shape future packaging innovations as part of Mondel\u0113z's global \u201ePack Light and Right\u201c strategy.<\/p>\n

According to Joanna Dias, Sustainability Lead at Mondel\u0113z UK, the reduction of packaging and new plastic is a key objective. James Bull, Head of Packaging at Tesco, also sees the project as an opportunity to initiate changes in the chocolate category and avoid unnecessary packaging waste.<\/p>

\"\"<\/a><\/div><\/div>\n

Part of global sustainability strategies<\/h3>\n

The trial complements existing measures by Mondel\u0113z, such as the use of 80 % certified recycled plastic in around 300 million Cadbury bars per year in the UK and Ireland or paper-based multipack bags for Cadbury biscuits, which save 145 tonnes of virgin plastic. Tesco is also pursuing its \u201e4Rs\u201c strategy to reduce plastic in own-brand products. Since 2019, over 2.5 billion plastic items have been removed from the range.<\/p>\n

Source:<\/em> Mondel\u0113z<\/p>","protected":false},"excerpt":{"rendered":"The trial will run until the beginning of 2026 and will replace the previous plastic outer packaging of the Cadbury Crunchie Four Bar Multipacks in Tesco shops with a sticker that also contains a QR code.","protected":false},"author":300,"featured_media":105628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Mondel\u0113z und Tesco testen bei 1,8 Mio. Cadbury Crunchie Multipacks eine Verpackung mit 60 % weniger Plastik und QR-Code f\u00fcr Verbraucherfeedback.","rank_math_focus_keyword":"Mondel\u0113z","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[60810,54,38,31,32,71],"class_list":{"0":"post-105625","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-grossbritannien","9":"tag-kunststoff-und-verbunde","10":"tag-lebensmittel","11":"tag-nachhaltigkeit-und-green-packaging","12":"tag-packmittel-und-packstoffe","13":"tag-suesswaren","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/105625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/300"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=105625"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/105625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/105628"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=105625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=105625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=105625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}