{"id":106008,"date":"2025-09-02T10:36:54","date_gmt":"2025-09-02T08:36:54","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=106008"},"modified":"2025-10-14T17:06:04","modified_gmt":"2025-10-14T15:06:04","slug":"packaging-of-the-month-candy-can","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/packaging-of-the-month-candy-can\/","title":{"rendered":"Packaging Of The Month - One birthday to drink, please!"},"content":{"rendered":"
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September 2025<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. bpc Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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One birthday drink, please! <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Birthday cake from a tin? What sounds like a TikTok trend at first glance is the latest flavour from drinks label Candy Can. The concept: cake flavours such as strawberry, vanilla and frosting, packaged in a brightly coloured aluminium can - and above all visually charged in such a way that reaching for the can is almost a reflex reaction. The product not only stands out from the shelf in terms of flavour, but above all visually. Reason enough for us to present the \"Birthday Cake\" to the Packaging of the Month September 2025<\/b><\/span> to choose.<\/p>

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The classic aluminium can rethought<\/b><\/b><\/h3>

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The packaging itself is standard: a typical aluminium drinks can that can be regularly recycled and returned via the deposit system. The fact that Candy Can still gets more out of the format is down to the design. The design makes use of the entire surface - including the lid - to charge up the \"birthday cake\" theme in pop colours and with tongue-in-cheek typography. The effect: the look arouses curiosity, is festive, colourful and at the same time surprisingly clearly structured.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Design that sticks<\/b><\/b><\/h3>

What characterises the Birthday Cake tin is visual storytelling with a high recognition value. The colours are dominated by light, pastel shades, which are combined with eye-catching illustrations and modern, playful typography. Particularly worth mentioning: the top of the can is also printed - an unusual detail that attracts attention, especially when the can is placed on an open shelf. Despite the many design elements, the visual appearance remains uncluttered and offers good legibility. The design strikes the right balance between eye-catcher and brand management.<\/p>

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Product idea meets packaging trend<\/b><\/b><\/h3>

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However, Candy Can not only scores with its design, but also with its concept. The motto \"Don't eat it, drink it!\" sums up the idea: a sweet treat without a fork, without a calorie bomb - but vegan, gluten-free and with no added sugar. The aluminium can thus becomes a projection screen for several lifestyle trends at once: eye-catching colours, sweet taste, guilt-free contents - and all in a handy, recyclable format.<\/p>

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Other flavours such as bubblegum, rocket ice lolly and marshmallow also rely on playful, pop-culture motifs. The designs differ significantly in terms of colour, but follow a clear design line: flashy, colourful, but structured. Candy Can thus manages the balancing act between eye-catching design and recognisability as a product line.<\/p>

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Conclusion: The Birthday Cake shows what is possible<\/b><\/b><\/h3>

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With the Birthday Cake variety, Candy Can demonstrates how a standard drinks can can be turned into a real brand statement. The packaging combines bold design with a clear target group approach and a sustainable concept. A combination that goes down well - in the truest sense of the word.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More Packaging Of The Months<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t4 November 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t14 October 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t2 September 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t
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