{"id":106255,"date":"2025-08-27T12:34:54","date_gmt":"2025-08-27T10:34:54","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=106255"},"modified":"2025-08-27T12:35:17","modified_gmt":"2025-08-27T10:35:17","slug":"milram-shitstorm","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/milram-shitstorm\/","title":{"rendered":"Milram packaging becomes a target"},"content":{"rendered":"
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Colourful illustrations on cheese packaging are currently causing a stir - not because of a lack of design, but because of right-wing criticism online. The artists concerned are defending their work, while Milram is talking about diversity instead of politics. What's behind the shitstorm?<\/strong><\/p>

A simple packaging design, colourfully illustrated, with people from different backgrounds - what was intended as a creative special edition has turned into a communication event for the dairy brand Milram. The new cheese packaging, designed by several illustrators, has been at the centre of a heated online debate for days.<\/p>

This was triggered by comments from voices close to the AfD and right-wing activists who accused the packaging of having a political message and spoke of \u201ewokeness\u201c and \u201eleft-green ideology\u201c. On social media, users called for a boycott of the brand - resulting in a shitstorm.<\/p>

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Milram is currently offering a limited design edition of its cheese - designed by Hamburg illustrator Danii Pollehn, among others. The colourful motifs are sometimes criticised online: some users are outraged by the supposedly \u201ewoke\u201c design. (Photo: DMK Group)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Artists react to wave of hate<\/b><\/h2>

The Hamburg-based illustrator Danii Pollehn, who was involved in the design, expressed her satisfaction in an interview with the Hamburger Abendblatt<\/i> <\/a>was shocked by the reactions: \u201eI find it really upsetting and super sad. I'm shocked by this dynamic, how quickly hate and hate speech spread on the internet.\u201c However, she does not want to let this affect her work and continues to stand behind the motives.<\/p>

Illustrator Josephine Rais, another co-creator, also reported opposite t-online.de<\/i><\/a> of numerous insults: \u201eAt the beginning, I received a lot of insulting messages that strongly criticised my work and insulted me as a person.\u201c At the same time, support online is increasing, emphasises Rais. Legal action against criminal content is currently being examined.<\/p>

Artist Moritz Adam-Schmitt posted a short Instagram story: \u201eIt's been a long day, some strange things have happened on the internet. I just don't understand some people.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Check out this post on Instagram<\/div><\/div>
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A post shared by MILRAM (@milram.de)<\/a><\/p><\/div><\/blockquote>\n