{"id":106273,"date":"2025-08-27T14:56:41","date_gmt":"2025-08-27T12:56:41","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=106273"},"modified":"2025-08-27T13:00:07","modified_gmt":"2025-08-27T11:00:07","slug":"new-look-for-an-icon-patron-tequila-revises-bottle-and-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/neuer-look-fuer-eine-ikone-patron-tequila-ueberarbeitet-flasche-und-verpackung\/","title":{"rendered":"New look for an icon: Patr\u00f3n Tequila revamps bottle and packaging"},"content":{"rendered":"

Patr\u00f3n Tequila has given its legendary bottle a fresh design - for the first time since its market launch in 1989. With design references to agave and elegant details, the new design emphasises its positioning as a luxury spirit with Mexican roots.<\/strong><\/p>\n

After more than 30 years, Patr\u00f3n Tequila is saying goodbye to its previous bottle design with a new visual identity. The number one super-premium tequila has revamped its iconic look - a move that, according to Global Senior VP Roberto Ramirez, is far more than just a rebranding: \u201eEvery detail has been designed to visualise the essence of Patr\u00f3n and reflect our commitment to quality and craftsmanship.\u201c<\/p>\n

The new look is being rolled out worldwide with immediate effect and affects the entire core range: Silver, Reposado, A\u00f1ejo and Extra A\u00f1ejo. The classic bell shape of the bottle remains, but has been given a contemporary upgrade through targeted interventions.<\/p>

\"\"<\/a><\/div><\/div>\n

Agave as a leitmotif<\/b><\/b><\/h2>\n

The central design element of the new design is the agave - the centrepiece of every real tequila. An embossing on the glass is reminiscent of the so-called pi\u00f1a<\/i>, the inner core of the agave. For bartenders, this not only provides a better feel, but also a visual enhancement.<\/p>\n

Patr\u00f3n's well-known bee logo also takes centre stage: in future, it will appear three-dimensionally on the label in an elegant gold finish. The typical bow on the neck of the bottle has been replaced by an embossed collar - inspired by the filigree ornaments of the hacienda in Jalisco, where Patr\u00f3n is produced.<\/p>\n

The signature of Master Distiller David Rodriguez can now also be seen on the side of the bottle, accompanied by the statement \u201eHandcrafted with Agave, Water and Time\u201c - a clear commitment to pure production without additives.<\/p>\n

Less weight, more sustainability<\/b><\/b><\/h2>\n

Patr\u00f3n is also pursuing ecological goals with the redesign: On average, the bottle weight has been reduced by eight per cent, which contributes to a lower carbon footprint. The revised gift packaging - designed by Studio Butterfly Cannon - remains striking in colour, but has been supplemented by an embossed white surface and a QR code for cocktail recipes.<\/p>\n

Mexican craftsmanship meets premium positioning<\/b><\/b><\/h2>\n

Samantha Newby, Global VP for Innovation & Sustainability at Patr\u00f3n, speaks of a conscious evolution of the brand: \u201eEvery facet of this bold design change honours our Mexican heritage - from the bottle relief to the design quotes from our distillery in Jalisco.\u201c<\/p>\n

Even after the relaunch, Patr\u00f3n remains true to its manufacturing claim: the tequilas continue to be produced from 100 % Weber Blue Agave in small batches - traditionally distilled, labelled and checked by hand.<\/p>","protected":false},"excerpt":{"rendered":"Patr\u00f3n Tequila has given its legendary bottle a fresh design - for the first time since its market launch in 1989. With design references to agave and elegant details, the new design emphasises its positioning as a luxury spirit with Mexican roots.","protected":false},"author":7,"featured_media":106274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Patr\u00f3n Tequila pr\u00e4sentiert ein neues Flaschen- und Verpackungsdesign \u2013 inspiriert von der Agave und erstmals ver\u00e4ndert seit 1989.","rank_math_focus_keyword":"Patr\u00f3n Tequila","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[59381,48,46,58791],"class_list":{"0":"post-106273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-bacardi","9":"tag-getraenke","10":"tag-marketing-und-design","11":"tag-spirituosen","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/106273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=106273"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/106273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/106274"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=106273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=106273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=106273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}