{"id":106303,"date":"2025-08-28T14:03:07","date_gmt":"2025-08-28T12:03:07","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=106303"},"modified":"2025-08-27T17:32:43","modified_gmt":"2025-08-27T15:32:43","slug":"vetain-relies-on-sonoco-greencan-with-cardboard-base","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/vetain-setzt-auf-sonoco-greencan-mit-kartonboden\/","title":{"rendered":"Vetain relies on Sonoco GreenCan with cardboard base"},"content":{"rendered":"

The young German company Vetain, which specialises in vegan protein powders and food supplements, has switched its packaging to Sonoco's paper-based GreenCan solution.<\/strong><\/p>\n

The new can with a cardboard base consists of at least 96 % paper and is fully recyclable in the paper cycle. Vetain is thus replacing the rigid paper can with a metal base that was previously used with a more recyclable alternative.<\/p>\n

Vetain was founded in 2021 by athletes Luca Gruber and Philipp Riedl and has built up a strong customer base of over 200,000 consumers across Europe with its range of protein powders, bars, nut butters and toppings. With an annual turnover of around 20 million euros and a team of 23 employees, the start-up focuses on quality, transparency and sustainability as its core values.<\/p>

\"\"<\/a><\/div><\/div>\n

Cooperation with Sonoco<\/h3>\n

The collaboration with Sonoco began in 2023, when Vetain initially switched to an all-paper solution. Two years later, the next step was taken with the GreenCan variant including a cardboard base. \u201eOur packaging had to reflect our commitment to sustainability. The new GreenCan supports this perception - and our customers praise the environmentally friendly solution,\u201c explained Vetain Managing Director Philipp Riedl.<\/p>\n

Sonoco also emphasises the signal effect: \u201eVetain is an example for young entrepreneurs who want to set sustainable accents with their brand and packaging,\u201c said Oliver Kock, Senior Sales Manager at Sonoco Consumer Europe.<\/p>\n

Source:<\/em> Sonoco<\/p>","protected":false},"excerpt":{"rendered":"The collaboration with Sonoco began in 2023, when Vetain initially switched to a full paper solution.","protected":false},"author":300,"featured_media":106307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Vetain stellt Proteinpulver k\u00fcnftig in Sonoco GreenCan mit Kartonboden bereit \u2013 eine zu 96 % papierbasierte, vollst\u00e4ndig recycelbare Verpackungsl\u00f6sung.","rank_math_focus_keyword":"Vetain","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[38,46,32,1487,60038,59448],"class_list":{"0":"post-106303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-lebensmittel","9":"tag-marketing-und-design","10":"tag-packmittel-und-packstoffe","11":"tag-papier-pappe-karton","12":"tag-sonoco","13":"tag-verpackung","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/106303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/300"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=106303"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/106303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/106307"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=106303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=106303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=106303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}