{"id":106484,"date":"2025-09-03T08:42:00","date_gmt":"2025-09-03T06:42:00","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=106484"},"modified":"2025-09-02T13:42:52","modified_gmt":"2025-09-02T11:42:52","slug":"all4labels-and-actega-campaign-the-flow","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/all4labels-und-actega-kampagne-the-flow\/","title":{"rendered":"All4Labels and Actega present \"The Flow\" campaign"},"content":{"rendered":"

The All4Labels Global Packaging Group presents \u201eThe Flow\u201c campaign together with Actega. The focus is on the on-demand metallisation Starshine, which uses Ecoleaf technology to achieve a distinctive metallic effect. <\/span><\/strong><\/p>\n

According to the company Metallic effects for self-adhesive labels<\/strong> and reduce CO\u2082 emissions by up to 80 per cent compared to conventional metallic films.<\/p>\n

Starshine was developed together with Actega. All4Labels is planning to Cooperation to be extended to further locations in 2025<\/strong>; Additional Ecoleaf installations are planned in Bucharest (Romania) and Blois (France). The existing Starshine network includes Nocera (Italy), Witzhave (Germany) and Leeds (UK).<\/p>

\"\"<\/a><\/div><\/div>\n
\"\"
(Image: All4Labels)<\/figcaption><\/figure>\n

All4Labels uses different processes to realise the effects: Flexographic printing for multicoloured metallic effects<\/strong> - especially for home & personal care applications and with sustainability advantages over cold foil - and Screen printing (Leeds site) for a distinctive gold metallic effect,<\/strong> which is comparable to hot foil stamping and is used for high-quality finishes in the wine and spirits segment.<\/p>\n

The campaign shows real product samples from Wine & Spirits and Home & Personal Care, produced with Ecoleaf and hybrid inkjet technologies. As background, the company cites a Increasing demand for sustainable packaging<\/strong>According to studies, 39-43 % of end users would be willing to pay more or change their preferred brand in favour of more environmentally friendly packaging and 90 % of consumers are more likely to buy from brands with sustainable packaging.<\/p>\n

The campaign \u201eThe Flow\u201c starts at the same time as LabelExpo Europe<\/strong> in Barcelona from 16 to 19 September 2025. \u00a0<\/span><\/p>\n

Source: All4Labels<\/p>\n

Actega at the <\/strong>Labelexpo Europe<\/strong>: Stand 3D41<\/strong><\/p>","protected":false},"excerpt":{"rendered":"With the campaign \"The Flow\", All4Labels and Actega present the on-demand metallisation Starshine.","protected":false},"author":20,"featured_media":106486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Mit der Kampagne \u201eThe Flow\u201c pr\u00e4sentieren All4Labels und Actega die On-Demand-Metallisierung Starshine.","rank_math_focus_keyword":"the flow","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21],"tags":[58845,59398,42,31,51],"class_list":{"0":"post-106484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verpackungstechnik","8":"tag-actega","9":"tag-all4labels","10":"tag-etikettieren-kennzeichnen-codieren","11":"tag-nachhaltigkeit-und-green-packaging","12":"tag-verpackungsdruck-und-veredelung","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/106484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=106484"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/106484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/106486"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=106484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=106484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=106484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}