{"id":107706,"date":"2025-10-02T08:21:40","date_gmt":"2025-10-02T06:21:40","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=107706"},"modified":"2025-10-01T18:15:27","modified_gmt":"2025-10-01T16:15:27","slug":"loop-and-carrefour-with-reusable-system-in-france","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/loop-und-carrefour-mit-mehrwegsystem-in-frankreich\/","title":{"rendered":"Loop and Carrefour with reusable system in France"},"content":{"rendered":"

Loop, Terracycle's reusable platform, has established a nationwide reusable system for consumer goods in France together with Carrefour and other partners. Over 370 products are now available in reusable packaging in more than 340 supermarkets.<\/strong><\/p>\n

After a series of pilot projects in the USA, Canada, the UK and Japan, it is France where the initiative has made the leap to an industrial scale for the first time: In 2019, Carrefour was the first retailer in the world to add Loop products to its range. Since then, the retailer has significantly expanded the cooperation and also integrated its own brands. Other retail chains such as Monoprix and Coop\u00e9rative U have followed suit. As a result, French consumers can now purchase a wide range of products - from wine to shampoo - in reusable packaging and easily return the containers to all participating stores after use.<\/p>\n

National framework conditions as a success factor<\/h3>\n

According to Terracycle founder Tom Szaky, the breakthrough was not achieved by consumer demand alone, but through a combination of regulation, subsidies and practicable logistics. France's anti-waste law (Loi AGEC) obliges retailers to introduce reusable packaging by 2027. In addition, the disposal fees provide funding for infrastructure such as take-back systems.<\/p>

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\"France has shown that reusable packaging works on a commercial scale,\" said Szaky. Carrefour also sees the project as proof that everyday shopping can be switched to reusable without compromising on convenience. Carine Kraus, member of the Carrefour Management Board, explained: \"Thanks to Loop, we have proven that it is possible to offer consumers products in reusable packaging - without compromising the shopping experience.\"<\/p>\n

Broad alliance of brands and retailers<\/h3>\n

The participating brands include Ferrero, Danone, Suntory, Coca-Cola, McCormick and several spirits suppliers. Together with the retailers, this has created the world's largest reusable alliance. Support also comes from networks such as Circul'R and the World Economic Forum, which co-founded the initiative back in 2019.<\/p>