{"id":108197,"date":"2025-10-17T15:44:27","date_gmt":"2025-10-17T13:44:27","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=108197"},"modified":"2025-10-17T12:03:50","modified_gmt":"2025-10-17T10:03:50","slug":"the-blue-nivea-cream-can-is-100","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/die-blaue-nivea-creme-dose-wird-100\/","title":{"rendered":"The blue Nivea cream jar is 100"},"content":{"rendered":"

In 1925, Beiersdorf gave its Nivea Creme a bold new design: a deep blue tin with white lettering. Today, it is one of the brand's icons and is celebrating its 100th anniversary this year.\u00a0<\/strong><\/p>\n

The blue cans begin their journey in Hamburg, where Beiersdorf produces the iconic packaging. From there, they are shipped all over the world and filled locally - a process that combines tradition with global reach. In 2024, more than four blue cans were sold per second worldwide<\/strong> - online and offline.<\/p>\n

The recently revised design language features circular elements as a nod to the iconic can - a subtle sign of the emotional significance of the product and its presence throughout the portfolio. Beiersdorf continuously invests in sustainable packaging solutions and resource-saving production processes. One example: Since 2024, every blue can has been made from at least 80 per cent recycled aluminium<\/strong> - This significantly reduces the CO\u2082 footprint.<\/p>

\"\"<\/a><\/div><\/div>\n

\u201eThe design has stood the test of time and today connects generations. Celebrating this anniversary not only means honouring a courageous decision made a hundred years ago, but also recognising the loyalty of our consumers worldwide.\u201c<\/p>\n

Grita Loebsack<\/strong>, President of Nivea and Member of the Executive Board of Beiersdorf AG<\/p><\/blockquote>\n

The design revolution of 1925 can be traced back to Juan Gregorio Clausen, then head of advertising at Beiersdorf. He replaced the playful yellow Art Nouveau tin with a clear, maritime-inspired design<\/strong>. The announcement at the time was: \u201eThe content remains the same, because it cannot be improved.\u201c The change was purely visual - and yet revolutionary. Blue and white, chosen for their clarity and reliability, laid the foundation for a brand identity that has endured to this day.<\/p>\n

Source:<\/em> Beiersdorf<\/p>","protected":false},"excerpt":{"rendered":"The iconic blue Nivea cream jar is one of the brand's icons and is celebrating its 100th anniversary this year.\u00a0","protected":false},"author":20,"featured_media":108198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die ikonische blaue Nivea Creme-Dose geh\u00f6rt zu den Markenikonen und feiert in diesem Jahr ihr 100-j\u00e4hriges Jubil\u00e4um.\u00a0","rank_math_focus_keyword":"Nivea","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[57568,81,32,40],"class_list":{"0":"post-108197","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-beiersdorf","9":"tag-metall","10":"tag-packmittel-und-packstoffe","11":"tag-pharma-kosmetik-chemie","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/108197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=108197"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/108197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/108198"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=108197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=108197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=108197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}