{"id":108459,"date":"2025-10-28T15:17:02","date_gmt":"2025-10-28T14:17:02","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=108459"},"modified":"2025-10-27T18:00:28","modified_gmt":"2025-10-27T17:00:28","slug":"vaude-material-saving-packaging-from-germs","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/vaude-materialsparende-verpackung-von-keim\/","title":{"rendered":"Material-saving packaging with brand character"},"content":{"rendered":"

Keim Packaging has developed material-saving packaging for Vaude's Essentials. The shape of the hangers is derived from the Vaude logo and contributes to strong branding.<\/strong><\/p>\n

Instead of hanging accessories with cable ties, the southern German family business Vaude has opted for a slim solution made of brown cardboard, some of which has a integrated cardboard binder k-fix<\/strong> contains. The cardboard binder k-fix from the Swiss packaging agency\u00a0Keim Packaging<\/a> was developed to replace conventional plastic cable ties and blister packs with a sustainable cardboard solution.<\/p>\n

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(Image: Keim Packaging)<\/figcaption><\/figure>\n

When developing the structure, Keim Packaging orientated itself on the brand characteristics and derived a shape from the V of the logo that will become the new super symbol at the POS. At the same time, this shape enabled an extremely material-saving packaging solution<\/strong>. It works for the entire range of different Vaude essentials such as toiletry bags, purses, pack sacks and towels. The products are highly visible and can be viewed by the consumer without opening the packaging. The shape derived from the V is unique on the market and is intended to clearly differentiate the Vaude brand from its competitors.<\/p>

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(Image: Keim Packaging)<\/figcaption><\/figure>\n

Visual design<\/h2>\n

The individual packaging works for different products, as the product-specific information is placed on the label<\/strong> are. The entire packaging is thus economically and ecologically optimised. The label shows the product and the central USPs. The repetition effect of the packaging shape creates a highly distinctive presence at the POS.<\/p>\n

Source:<\/em> Keim Packaging<\/p>","protected":false},"excerpt":{"rendered":"Keim Packaging has developed material-saving packaging for Vaude's Essentials, deriving the shape of the hangers from the Vaude logo.","protected":false},"author":20,"featured_media":108476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Keim Packaging hat f\u00fcr die Essentials von Vaude eine materialsparende Verpackung entwickelt und dabei die Form der Aufh\u00e4ngungen aus dem Vaude-Logo abgeleitet.","rank_math_focus_keyword":"materialsparende verpackung","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[59940,31,32,1487,60651],"class_list":{"0":"post-108459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-keim-packaging","9":"tag-nachhaltigkeit-und-green-packaging","10":"tag-packmittel-und-packstoffe","11":"tag-papier-pappe-karton","12":"tag-schweiz","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/108459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=108459"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/108459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/108476"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=108459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=108459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=108459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}