{"id":108724,"date":"2025-11-06T15:07:07","date_gmt":"2025-11-06T14:07:07","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=108724"},"modified":"2025-11-06T11:27:22","modified_gmt":"2025-11-06T10:27:22","slug":"digital-sorting-guide-digidot","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/digitaler-sorting-guide-digidot\/","title":{"rendered":"Der Gr\u00fcne Punkt launches digital sorting guide \u201eDigiDot\u201c"},"content":{"rendered":"

With the new digital sorting guide \u201eDigiDot\u201c, Der Gr\u00fcne Punkt and Digi-Cycle are now helping consumers to sort and dispose of packaging correctly.<\/strong><\/p>\n

According to the new EU packaging regulation (PPWR), at least 55 per cent of all plastic packaging must be recycled by 2030. In order to achieve the ambitious goals of the circular economy, we need technological innovations as well as simple, reliable information<\/strong> for everyday life.<\/p>\n

The Green Dot relies on a Interplay of technical solutions, smart consumer communication and advice<\/strong>, to improve the recyclability of packaging. However, only what is correctly collected separately can be recycled through the subsequent sorting and utilisation steps. Despite intensive education, according to the Federal Environment Agency still around 30 per cent of all packaging waste in residual waste<\/strong> and thus escape the recycling cycle.<\/p>

\"\"<\/a><\/div><\/div>\n

Important local information on disposal<\/h2>\n

Even packaging that has been disposed of correctly in the yellow bin or yellow bag is not automatically easy to recycle. A classic example is the yoghurt pot: only when the lid is completely separated from the pot can the material be recycled efficiently. Such details illustrate how important Product-specific information at component level<\/strong> ideally localised, because the reality of waste disposal in this country is anything but uniform.<\/p>\n

In order to support consumers with clear instructions, the Der Gr\u00fcne Punkt together with Digi-Cycle<\/strong> the digital sorting guide \u201eDigiDot\u201c to Germany. The principle is very simple: via the website digi-dot.info<\/a> or the Digi-Cycle app, consumers can search for products in order to obtain the appropriate regional sorting and disposal instructions at component level. Already now Information on over 1,000 types of waste and around 50,000 branded products as well as more than 250,000 collection points internationally<\/strong> retrieve.<\/p>\n

In future, the solution will be even more user-friendly: manufacturers can affix the \u201eDigiDot\u201c QR code to packaging, which can be scanned directly with a smartphone browser - without the need for an app. Within a few seconds, consumers will receive a Precise, localised information for correct sorting and disposal<\/strong> of the respective packaging. The instructions are already available in several languages and can optionally be supplemented with further product-specific information.<\/p>\n

Strong partners for more sustainability<\/strong><\/h2>\n

Renowned retail and FMCG companies have supported the project from the very beginning by providing sorting instructions for their products. Thus Mondel\u0113z International,<\/strong>\u00a0Danone<\/strong> and Nespresso<\/strong> strong partners since the beginning.<\/p>\n

\u201eAround 96 per cent of our packaging is already recyclable. With the digital Sorting Guide, we want to make everyday life easier for our consumers and give them the opportunity to make an active contribution to the circular economy.\u201c<\/p>\n

Lena Berkemeyer,<\/strong> Senior Brand Manager Sustainability DACH at Mondel\u0113z International<\/p><\/blockquote>\n

Nespresso, a brand of the Nestl\u00e9 company, is also involved. \u201eWe are involved in the digital Sorting Guide to show how our capsules can be disposed of correctly and thus recycled. Simple disposal via the yellow bin is particularly easy for our customers in Germany,\u201c explains Sven Matika, Sustainability Manager at Nespresso.<\/p>\n

Source:<\/em> The Green Dot<\/p>","protected":false},"excerpt":{"rendered":"With the new digital sorting guide \u201eDigiDot\u201c, Der Gr\u00fcne Punkt and Digi-Cycle are now helping consumers to sort and dispose of packaging correctly.","protected":false},"author":20,"featured_media":108728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Mit dem neuen digitalen Sorting Guide \u201eDigiDot\u201c unterst\u00fctzt Der Gr\u00fcne Punkt jetzt Verbraucher bei der richtigen Sortierung und Entsorgung von Verpackungen.","rank_math_focus_keyword":"Digidot","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[65,60008,54,31,32,60586],"class_list":{"0":"post-108724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-abfalltechnik-und-recycling","9":"tag-der-gruene-punkt","10":"tag-kunststoff-und-verbunde","11":"tag-nachhaltigkeit-und-green-packaging","12":"tag-packmittel-und-packstoffe","13":"tag-pj_home","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/108724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=108724"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/108724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/108728"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=108724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=108724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=108724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}