{"id":109361,"date":"2025-11-25T12:49:29","date_gmt":"2025-11-25T11:49:29","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=109361"},"modified":"2025-11-25T12:49:29","modified_gmt":"2025-11-25T11:49:29","slug":"swop-becomes-interpack-china","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/swop-wird-zu-interpack-china\/","title":{"rendered":"Shanghai World of Packaging becomes interpack China"},"content":{"rendered":"<p><strong>Shanghai World of Packaging (swop) has been part of the interpack alliance for ten years - now it is also making this clear in its name. By presenting itself as interpack China, Messe D\u00fcsseldorf is strengthening its international brand family and sending a clear signal about the importance of the Chinese packaging market.<\/strong><\/p>\n<p>For the anniversary <strong>swop repositions itself strategically<\/strong> and continues its success story as interpack China. The new brand identity was unveiled at the opening of this year's event.<\/p>\n<blockquote><p>\u201eAs part of a global brand, interpack China brings together international and Chinese companies. It gives exhibitors direct access to one of the most exciting and fastest growing packaging markets in the world.\u201c<\/p>\n<p><strong>Thomas Dohse,<\/strong> Director of interpack and the interpack alliance<\/p><\/blockquote>\n<p>The renaming also strengthens the close co-operation between Messe D\u00fcsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. with the global packaging industry. As joint organisers, the two companies will continue to host interpack China, the <strong>currently from 25 to 27 November 2025<\/strong> at the Shanghai New International Expo Centre (SNIEC).<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-4030531850\"><div id=\"packa-660842308\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<blockquote><p>\u201eThis is more than just a new name. interpack China represents our even closer connection with the global packaging ecosystem and our goal to bring international perspectives to the Chinese market. In the future, we will work even more closely with partners from all over the world to jointly develop potential in the areas of intelligent manufacturing, innovative materials and to promote talent for the future of the packaging industry.\u201c<\/p>\n<p><strong>Evian Gu<\/strong>, General Manager of Messe D\u00fcsseldorf Shanghai<\/p><\/blockquote>\n<h2><strong>Clear commitment to the Chinese market <\/strong><\/h2>\n<p>China's importance for the processing and packaging industry is immense. The country is not only a key player, but is also <strong>intertwined with the global packaging industry in many ways<\/strong>. As the \u201eworkbench of the world\u201c, China has enormous industrial manufacturing power and therefore a strong, integrated packaging industry.<\/p>\n<p>The high production density creates a high demand for packaging materials and machines. Whether cardboard packaging, films or complex filling and labelling solutions, <strong>The packaging sector is growing in step with industrial production<\/strong>. At the same time, China is developing into one of the largest consumer markets in the world. A growing middle class and the boom in e-commerce are further fuelling demand for safe, sustainable and intelligent packaging solutions.<\/p>\n<p>The first interpack China will take place from 16 to 18 November 2026.<\/p>\n<p><em>Source:<\/em> D\u00fcsseldorf Trade Fair Centre<\/p>","protected":false},"excerpt":{"rendered":"swop becomes interpack China. With the renaming, Messe D\u00fcsseldorf is strengthening its international brand family and sending a clear signal about the importance of the Chinese packaging market.","protected":false},"author":20,"featured_media":109363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die swop wird zur interpack China. Mit der Umbenennung setzt die Messe D\u00fcsseldorf ein klares Zeichen f\u00fcr die Bedeutung des chinesischen Verpackungsmarkts.","rank_math_focus_keyword":"interpack China","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[43,59766,58770,32,60586,70],"class_list":{"0":"post-109361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-messen-und-veranstaltungen","8":"tag-aus-den-unternehmen","9":"tag-interpack-alliance","10":"tag-messe-duesseldorf","11":"tag-packmittel-und-packstoffe","12":"tag-pj_home","13":"tag-verpackungsmaschinen","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/109361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=109361"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/109361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/109363"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=109361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=109361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=109361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}