{"id":111418,"date":"2026-01-23T11:19:14","date_gmt":"2026-01-23T10:19:14","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=111418"},"modified":"2026-01-25T19:15:39","modified_gmt":"2026-01-25T18:15:39","slug":"milka-is-cheat-pack-of-the-year-2025","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/milka-ist-mogelpackung-des-jahres-2025\/","title":{"rendered":"Milka Alpine milk is the cheat pack of the year 2025"},"content":{"rendered":"
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The consumers\u201e verdict has never been so clear: Milka Alpine Milk Chocolate is the \u201cCheat Pack of the Year 2025\". Two thirds of the votes cast (66.7 per cent) went to the chocolate bar from the Mondelez Group.<\/strong><\/p>\n

Never before in the twelve-year history of the poll has a product achieved such a high share of the vote. A total of 34,731 people took part in the current edition of the poll, the highest number in six years.<\/p>\n

Consumers have made their anger very clear. Many consider the subtle reduction in Milka's filling quantity to be a brazen deception. The result of the vote is therefore also a clear warning, according to the consumer advice centre.<\/p>

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Less content at a higher price<\/h3>\n

The Milka brand Alpenmilch chocolate bar became imperceptibly thinner and at the same time more expensive at the beginning of 2025: the filling quantity per bar fell from 100 to 90 grams, while the price rose from 1.49 euros to 1.99 euros. This corresponds to a price increase of over 48 per cent. The reduced filling quantity is barely recognisable in the supermarket, as the packaging has remained virtually unchanged. Other Milka chocolate varieties were also affected.<\/p>\n

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(Image: Consumer advice centre Hamburg and pj Montage)<\/figcaption><\/figure>\n

Back in July 2025, the consumer organisation Foodwatch named Milka chocolate the \u201emost audacious advertising lie of the year\u201c.<\/p>