{"id":113434,"date":"2026-02-25T07:54:47","date_gmt":"2026-02-25T06:54:47","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=113434"},"modified":"2026-02-25T07:54:47","modified_gmt":"2026-02-25T06:54:47","slug":"o-i-glass-sees-structural-growth-in-non-alcoholic-beverages","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/o-i-glass-sieht-strukturelles-wachstum-bei-alkoholfreien-getraenken\/","title":{"rendered":"O-I Glass sees structural growth in non-alcoholic beverages"},"content":{"rendered":"

O-I Glass sees sustainable growth potential in the market for non-alcoholic and alcohol-reduced drinks. According to the glass packaging manufacturer, the trend around \u201eDry January\u201c is no longer a short-term New Year effect, but an expression of a structural change in consumer behaviour.<\/strong><\/p>\n

Marie-Laure Susset, Global Marketing Director Beer, Non-Alcoholic Beverages and Food at O-I Glass, describes \u201eDry January\u201c as part of a broader \u201esober-curious\u201c movement. What once began as a seasonal initiative has evolved into a year-round attitude. Almost half of US adults have stated that they want to drink less alcohol in 2025 - a significant increase compared to 2023.<\/p>\n

The global non-alcoholic and low-alcohol beverage segment is expected to grow at an average annual rate of around eight per cent until 2032. This means that \u201eNo-Lo\u201c (\u201eNo and Low Alcohol\u201c) is no longer a niche market, but a dynamic competitive environment in which breweries, wine and spirits producers and suppliers of RTD (ready-to-drink) and functional beverages are becoming active.<\/p>

\"\"<\/a><\/div><\/div>\n

Packaging as a strategic factor in the no-lo segment<\/h2>\n

According to O-I, it is not enough for brands to simply introduce alcohol-free variants. It is crucial to offer an \u201eenhanced experience\u201c that conveys enjoyment, value and social occasions even without alcohol. Packaging plays a central role in this context.<\/p>\n

According to the company, glass packaging could fulfil several requirements at the same time. They are considered neutral in flavour and non-porous, do not interact with the contents and are associated with purity and safety by many consumers. In addition, glass conveys a high-quality user experience through its weight, feel and sound, which contributes to its positioning as a \u201egrown-up\u201c beverage, particularly in the no-lo sector.<\/p>\n

Sustainability aspects also played an important role. Glass can be recycled any number of times without losing quality. In a study conducted in 2022 with more than 4,000 consumers in 13 European countries, the majority said they preferred products made of glass to other materials.<\/p>\n

Brand strategies between continuity and differentiation<\/h2>\n

For established beer, wine and spirits brands, glass enables design continuity when expanding existing portfolios with non-alcoholic variants, according to O-I. Shape, colour and labelling can build on familiar brand identities and thus create trust.<\/p>\n

At the same time, glass also offers new brands in the non-alcoholic, functional or \u201eadult soft drink\u201c product segment flexible design options. In a market environment that is strongly characterised by PET bottles and cans, glass can also contribute to differentiation.<\/p>\n

O-I therefore sees the no-lo segment as a long-term strategic opportunity - not only in terms of product innovations, but also as an impetus for high-quality and sustainable packaging solutions.<\/p>\n

Source:<\/em> O-I<\/p>","protected":false},"excerpt":{"rendered":"Packaging plays a central role in this context.","protected":false},"author":300,"featured_media":113436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"O-I Glass sieht im Markt f\u00fcr alkoholfreie Getr\u00e4nke ein strukturelles Wachstum und positioniert Glas als strategische Verpackungsl\u00f6sung im No-Lo-Segment.","rank_math_focus_keyword":"O-I Glass","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[113],"tags":[48,62,46,36,61160],"class_list":{"0":"post-113434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-produkte","8":"tag-getraenke","9":"tag-glas","10":"tag-marketing-und-design","11":"tag-markt","12":"tag-o-i","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/113434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/300"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=113434"}],"version-history":[{"count":2,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/113434\/revisions"}],"predecessor-version":[{"id":113437,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/113434\/revisions\/113437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/113436"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=113434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=113434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=113434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}