{"id":113494,"date":"2026-03-13T13:37:30","date_gmt":"2026-03-13T12:37:30","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=113494"},"modified":"2026-02-26T13:38:50","modified_gmt":"2026-02-26T12:38:50","slug":"faster-to-sustainable-packaging-with-ki","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/","title":{"rendered":"Faster to sustainable packaging with AI"},"content":{"rendered":"<p><strong>Paper-based packaging is also a trend in the food sector, but the variety of paper types and coating options is large and choosing the right material is often complicated. This is where the Hamburg-based start-up One.Five comes in with a new business model and uses artificial intelligence to find the optimum packaging more quickly.<\/strong><\/p>\n<p>Plastic-based solutions, which have been the standard for decades, are increasingly coming under regulatory and social pressure to justify themselves. One.five is therefore focussing on highly functional, recyclable paper packaging that is future-proof from a regulatory perspective and can also be economically integrated into existing value chains.<\/p>\n<p>\u201eWe take a different approach,\u201c says founder Martin Weber. \u201eResearch and development in the packaging market often take a very long time, swallow up large budgets - and a lot of things end up coming to nothing. Our aim is to avoid exactly that and to get the requirements that are critical to success right from the start.\u201c These success-critical requirements are diverse and range from product protection and machinability to barrier properties, recyclability and regulatory compliance through to cost efficiency and consumer acceptance.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-3931268723\"><div id=\"packa-919345260\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<h2><strong>Translator between market and material<\/strong><\/h2>\n<p>At its core is an AI-based analysis platform that One.five continuously feeds with material, process and application data. The company operates its own laboratory, produces test batches, accompanies pilot runs at paper manufacturers and converters - and transfers all these findings into a data-driven model.<\/p>\n<p>The company was founded almost four years ago by Martin Weber and Claire Hae-Min Gusko. Today, around 20 employees work at One.five, half of whom are materials scientists, biologists and bioinformaticians, while the other half are software developers and data scientists. This combination was chosen deliberately.<\/p><div id=\"packa-3300510840\" class=\"packa-inhalt\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<blockquote><p>\u201eAI is our analysis tool for the paper industry. There are countless types of paper that need to be functionalised. Our platform translates the complex requirements of brand owners into technical parameters - and can tell paper manufacturers exactly which material is needed for which application.\u201c<\/p>\n<p>Martin Weber, co-founder One.five<\/p><\/blockquote>\n<p>Together with partners such as kraft paper manufacturer Starkraft or glassine paper manufacturer Gr\u00fcnperga, materials are specifically functionalised - for example with particularly thin, bio-based barrier coatings that are CEPI-compliant and heat-sealable.<\/p>\n<p>The new EU packaging regulation (PPWR) acts as a catalyst here. Among other things, it calls for greater recyclability, material reduction and transparency throughout the life cycle. \u201eThe bullseye has never been so small,\u201c says Martin Weber. \u201eSo many requirements are placed on packaging at the same time. We therefore want to understand at an early stage what regulatory requirements our customers will face - and integrate this directly into material development.\u201c<\/p>\n<h2><strong>From the algorithm to the shelf<\/strong><\/h2>\n<p>One.five's approach works, as demonstrated by applications that are already on the market. For example, the start-up has developed Hazelsun, a paper-based barrier packaging made from agricultural waste, for the organic spice manufacturer Foodie &amp; Friends. The material is recyclable via the waste paper stream and provides a reliable oxygen and moisture barrier. \u201eThe project shows that even sophisticated food packaging can be successfully converted from plastic to paper.\u201c<\/p>\n<figure id=\"attachment_113496\" aria-describedby=\"caption-attachment-113496\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-113496 size-large\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-1024x576.jpeg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-300x169.jpeg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-768x432.jpeg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-1536x864.jpeg 1536w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-18x10.jpeg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-332x187.jpeg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-664x374.jpeg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-688x387.jpeg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-1376x774.jpeg 1376w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-1044x587.jpeg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-1400x788.jpeg 1400w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht-1320x743.jpeg 1320w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five-foodiefriendsWeihnacht.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-113496\" class=\"wp-caption-text\">Organic spices are securely packaged in paper-based barrier packaging made from agricultural waste. (Image: One.five)<\/figcaption><\/figure>\n<p>Promotional confectionery manufacturer Jung was faced with a classic problem: the paper-plastic composites it had previously used were not recyclable. The AI-supported Bluemorph solution made it possible to switch to FSC-certified, paper-based and recyclable packaging.<\/p>\n<figure id=\"attachment_113497\" aria-describedby=\"caption-attachment-113497\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-113497 size-medium\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/UPM-x-one.five_-300x233.jpg\" alt=\"\" width=\"300\" height=\"233\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/UPM-x-one.five_-300x233.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/UPM-x-one.five_-1024x795.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/UPM-x-one.five_-768x596.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/UPM-x-one.five_-15x12.jpg 15w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/UPM-x-one.five_-332x258.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/UPM-x-one.five_-664x515.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/UPM-x-one.five_-688x534.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/UPM-x-one.five_-1044x810.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/UPM-x-one.five_.jpg 1062w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-113497\" class=\"wp-caption-text\">Glassleaf is a paper-based, translucent and recyclable packaging solution. (Image: One.five)<\/figcaption><\/figure>\n<p>Transparent packaging for sticky notes is a challenging application. Together with UPM Notes, One.five developed Glassleaf, a paper-based, translucent solution that allows the product to be seen, is recyclable and produces 15 to 20 per cent fewer emissions than plastic packaging.<\/p>\n<p>One.five sees itself as an innovation partner. Customers acquire recipes, gain access to the platform and are supported during implementation right through to the production facilities. Data scientists are just as much at the machine as material experts - a combination that is still unusual in the industry. \u201eWe don't work theoretically, but in practice,\u201c says Weber. \u201eThe data from real projects makes our system better and better - and enables us to work on many customer solutions in parallel.\u201c<\/p>\n<p>This course is supported by a recently completed Series A financing round in which the start-up raised 14 million euros, including from Dr Hans Riegel Holding. The capital is being channelled in particular into the expansion of the company's own AI platform.<\/p>\n<h2><strong>Paper as the key to the circular economy<\/strong><\/h2>\n<p>Even though One.five occasionally experiments with rPET or moulded fibre, the clear focus is on paper-based solutions for the waste paper cycle. Bioplastics are only used - if at all - as coating materials. \u201eWe are 95 per cent paper-focused, because paper offers the greatest potential today for combining functional packaging with a clear end-of-life scenario.\u201c<\/p>\n<p>Incidentally, the company was named after the 1.5-degree climate target set at the 2015 World Climate Conference.<\/p>\n<p><a href=\"http:\/\/www.one-five.com\" target=\"_blank\" rel=\"noopener\">http:\/\/www.one-five.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"The Hamburg-based start-up One.Five uses artificial intelligence to find the optimum packaging faster from the wide range of paper types and coating options.","protected":false},"author":20,"featured_media":113495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"One.Five findet mithilfe von k\u00fcnstlicher Intelligenz (KI) unter der Vielzahl an Papiersorten und Beschichtungsm\u00f6glichkeiten schneller die optimale Verpackung.","rank_math_focus_keyword":"KI","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28,58781],"tags":[59913,61152,31,61077,32,1487],"class_list":{"0":"post-113494","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-dem-magazin","8":"category-green-packaging","9":"tag-kuenstliche-intelligenz","10":"tag-magazin-01-2026","11":"tag-nachhaltigkeit-und-green-packaging","12":"tag-one-five","13":"tag-packmittel-und-packstoffe","14":"tag-papier-pappe-karton","15":"cs-entry","16":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/113494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=113494"}],"version-history":[{"count":1,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/113494\/revisions"}],"predecessor-version":[{"id":113498,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/113494\/revisions\/113498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/113495"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=113494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=113494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=113494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}