{"id":113700,"date":"2026-03-05T11:03:03","date_gmt":"2026-03-05T10:03:03","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=113700"},"modified":"2026-03-05T10:21:32","modified_gmt":"2026-03-05T09:21:32","slug":"packaging-design-and-brand-communication","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/verpackungsdesign-und-markenkommunikation\/","title":{"rendered":"Packaging design as the key to brand communication"},"content":{"rendered":"

Packaging design is a decisive factor for brand communication in the cosmetics industry. The STI Group has developed three different ampoule packs that show how packaging design contributes to brand identity.<\/strong><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

In addition to protecting the contents of cosmetic products, the packaging plays a key role in building trust in the brand and product. From the very first contact with the shopper - both in bricks-and-mortar stores and online - it communicates the ingredients, effects and, above all, the values of the brand. The packaging expert STI Group develops customised solutions for this. Three different ampoule packs illustrate how the packaging design reflects the brand identity and creates trust in the sensitive product. For a harmonious overall image, every detail - from highly refined to naturally minimalist - is precisely tailored to the respective target group.<\/p>\r\n

Noble and authentic<\/h2>\r\n

The Rosental Organics brand represents a new generation of natural cosmetics. Its ampoule packaging emphasises the high quality of the product with an elegant and modern design. A combination of soft-touch coating and partially applied UV gloss varnish creates an elegant white-gold contrast that is not only visually appealing, but also offers a special feel.<\/p>

\"\"<\/a><\/div><\/div>\r\n
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(Image: STI Group)<\/figcaption><\/figure>\r\n\r\n\r\n\r\n

Unpacking experience with safety<\/h2>\r\n\r\n\r\n\r\n

Janssen Cosmetics focuses on an unpacking experience that is both high-quality and safe. Their ampoules are packaged in an FSC-certified Mix folding box, which stands out thanks to embossing and partial UV varnishing. An automatic erecting insert provides an exciting unpacking experience, while highly visible QR codes offer consumer safety and transparency.<\/p>\r\n

\"Photo:
(Image: STI Group)<\/figcaption><\/figure>\r\n\r\n\r\n\r\n

Focus on naturalness<\/h2>\r\n\r\n\r\n\r\n
\"\"
(Image: STI Group)<\/figcaption><\/figure>\r\n

Sustainability is a key issue for Laboratoires Scientia Natura. Their packaging solution for glass ampoules made from recycled material reflects the sustainable brand values. The purist design offers optimum protection both in stationary retail and online and supports the natural brand message.<\/p>\r\n\r\n\r\n\r\n

The STI Group shows that packaging design and brand communication should go hand in hand. Each packaging is customised to the target group and helps to convey the values of the brand and build trust with the consumer.<\/p>\r\n\r\n\r\n\r\n

Source:<\/em> STI Group<\/p>","protected":false},"excerpt":{"rendered":"Packaging design plays a decisive role in brand communication in the cosmetics industry. The STI Group shows how packaging can convey trust and brand values.","protected":false},"author":20,"featured_media":113704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Verpackungsdesign pr\u00e4gt Markenidentit\u00e4t und Vertrauen in Kosmetikprodukte. STI Group zeigt, wie es gelingt.","rank_math_focus_keyword":"Verpackungsdesign","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[46,32,1487,40,58860],"class_list":{"0":"post-113700","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-marketing-und-design","9":"tag-packmittel-und-packstoffe","10":"tag-papier-pappe-karton","11":"tag-pharma-kosmetik-chemie","12":"tag-sti-group","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/113700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=113700"}],"version-history":[{"count":7,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/113700\/revisions"}],"predecessor-version":[{"id":113711,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/113700\/revisions\/113711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/113704"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=113700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=113700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=113700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}