{"id":114482,"date":"2026-04-07T12:41:45","date_gmt":"2026-04-07T10:41:45","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=114482"},"modified":"2026-04-07T12:44:52","modified_gmt":"2026-04-07T10:44:52","slug":"juices-in-single-use-elopak-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/rapps-saefte-in-einwegverpackungen-von-elopak\/","title":{"rendered":"Rapp's opts for single-use packaging from Elopak"},"content":{"rendered":"

Rapp's Kelterei is bringing six of its varieties to market in 1.0-litre Elopak cartons, responding to changing market needs for on-the-go consumption and simultaneously meeting the demand for regional offerings.\u00a0<\/strong><\/p>\r\n

With this decision, the Hessian fruit juice manufacturer aims to reach new customer groups and increase its market share in the single-use packaging segment. According to Eva-Maria Scheubeck, Head of Marketing at Rapp\u2019s, a significant portion of sales in the juice market is generated by single-use packaging, underscoring the strategic importance of this introduction.<\/p>\r\n\r\n\r\n\r\n

Regionality and environmental protection in focus<\/h2>\r\n\r\n\r\n\r\n

Rapp\u2019s new Elopak packaging tells stories about the origin of the processed fruits on its 360-degree display area. For example, it highlights the importance of the apples used from German scattered orchards for biodiversity. This regional focus is a key component of Rapp\u2019s brand strategy, which is also supported by a repositioning and a comprehensive advertising campaign. The launch of the Elopak packaging will be accompanied by billboard advertising directly at supermarkets in the summer to increase visibility.<\/p>

\"\"<\/a><\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n

In addition to the new single-use cartons, Rapp\u2019s will continue to offer its products in the 0.33-litre long-neck reusable bottle. This keeps the company true to its philosophy of offering high-quality, regional products in attractive packaging. Rapp\u2019s Kelterei is a 100%%subsidiary of the Hassia Group.<\/p>\r\n\r\n\r\n\r\n

Source:<\/strong> Rapp's Orchard<\/p>","protected":false},"excerpt":{"rendered":"Fruit juice manufacturer Rapp's is expanding its range with six varieties in Elopak packaging. This is intended to increase market share in the single-use shelf and cater to demand for regional products.","protected":false},"author":20,"featured_media":114486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Fruchtsafthersteller Rapp's setzt auf Elopak-Einwegverpackungen, um den Marktanteil zu steigern und regionale Produkte zu f\u00f6rdern.","rank_math_focus_keyword":"Einwegverpackungen","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[59975,48,32,1487],"class_list":{"0":"post-114482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-elopak","9":"tag-getraenke","10":"tag-packmittel-und-packstoffe","11":"tag-papier-pappe-karton","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/114482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=114482"}],"version-history":[{"count":4,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/114482\/revisions"}],"predecessor-version":[{"id":114487,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/114482\/revisions\/114487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/114486"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=114482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=114482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=114482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}