{"id":115391,"date":"2026-04-30T11:30:44","date_gmt":"2026-04-30T09:30:44","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=115391"},"modified":"2026-04-28T11:32:57","modified_gmt":"2026-04-28T09:32:57","slug":"securitag-regulatory-obligations","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/securikett-regulatorische-pflichten\/","title":{"rendered":"How regulatory obligations become a competitive advantage"},"content":{"rendered":"<p><strong>The new EU Packaging Regulation and the Digital Product Passport present manufacturers with challenges, but they also offer opportunities. Securikett shows how regulatory obligations can be transformed into genuine competitive advantages through an intelligent combination of product safety, sustainability, and digital transparency.<\/strong><\/p>\n<p>The global market for counterfeit goods is growing rapidly. At the same time, EU regulations such as the Packaging and Packaging Waste Regulation (PPWR) and the Digital Product Passport (DPP) are tightening requirements for manufacturers. Many companies see only obligations and additional costs in this.<\/p>\n<blockquote><p>While many companies view the Digital Product Passport as a regulatory burden, Securikett demonstrates how it can create strategic benefits. The combination of tamper-proof product labelling and a secure digital platform opens up new possibilities.<\/p>\n<p>Stefan F\u00fchrer, Head of Codikett, Securikett's digital verification and traceability platform.<\/p><\/blockquote>\n<p>Product data can not only be used for service processes, but also for transparency towards end customers, customer loyalty through interactive experiences, and sustainable business models such as refurbishment, leasing, or deposit returns. \u201eThe DPP is far more than a compliance document,\u201c says Stefan F\u00fchrer. \u201eThose who recognise the potential early on will definitely have a competitive advantage.\u201c<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-422326077\"><div id=\"packa-3185498299\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<p>The benefits are concrete and measurable: By linking physical products with digital information, manufacturers and end customers can verify the authenticity and origin of products in seconds, either visually or using their own mobile phones without an additional app.<\/p>\n<h1><strong>This is how the Digital Product Passport works technically<\/strong><\/h1>\n<p>At its core, a DPP works like this: every product is given a unique digital identity, through which defined information can be accessed in a structured way \u2013 depending on who is scanning and in what context. This identity is physically attached to the packaging, usually as a 2D code or NFC chip, which contains a URL.<\/p><div id=\"packa-1666136198\" class=\"packa-inhalt\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<p>When scanning, the code is assigned to the relevant information and can display different views \u2013 different data for consumers than for recyclers or authorities. The advantage: the printed code remains the same, even if content, languages or access rights change.<\/p>\n<p>The information comes from various systems within the company. Basic data such as materials, origin, and repair instructions originate from product and merchandise management systems, while events like production, dispatch, or recycling are recorded as lifecycle data.<\/p>\n<p>A clear authorisation system is important, separating public information from internal data. The EU does not prescribe a specific technology, but requires data to be interoperable, remain available long-term, and be auditable. The DPP is therefore not a single programme, but the reliable interaction of multiple systems over many years.<\/p>\n<h1><strong>The packaging becomes the interface <\/strong><\/h1>\n<p>A DPP only works if the code on the packaging remains permanently legible and the scan leads to a good user experience. For packaging teams, this means the packaging becomes the user interface for the product passport, and layout, material, printing method, and quality control must be carefully coordinated.<\/p>\n<p>In practice, it starts with the correct placement: the code must be easily discoverable and remain available throughout the entire product lifecycle. Readability must withstand real-world stresses such as abrasion, UV radiation, moisture, and mechanical influences. For variable codes for batch or serialisation, stable print quality, sufficient quiet zones, and defined inspection processes are essential. Securikett offers not only secure codes and a secure underlying platform but also solutions in the form of security labels with serialised codes, which, in addition to tamper-proofing the packaging, also sustainably secure or verify the product.<\/p>\n<p>The scan experience is important for any type of applied code: a code that only leads to a PDF will not be accepted. Content must be available quickly, understandably, and role-based on mobile \u2013 tailored to language, region, and user status. A clear indication on the packaging and product increases the willingness to use it. Where product authenticity is important, non-copyable codes are not sufficient. Serial numbers, verification mechanisms, or tamper-evident features such as those offered by Securikett are necessary. Those who address these aspects early on as a design and process task avoid costly corrections later and make the packaging a reliable DPP access point.<\/p>\n<h1><strong>Piloting instead of waiting <\/strong><\/h1>\n<p>The most effective preparation for the DPP is a pilot project with a real product, real data, and actual packaging \u2013 as a learning system, not a showpiece project. Those who pilot now learn during a phase of flexible standards and avoid later time pressure.<\/p>\n<p>Substantively, one should start with reliable master data for materials, components, and end-of-life information and only add event data once processes reliably provide it. In parallel, different scan views are needed: a simple one for consumers, a more detailed one for trade and service with status and batch information, and if necessary, a tamper-proof access for authorities.<\/p>\n<p>A \u201eCode Hub\u201c approach, as successfully implemented by Securikett with a luxury perfume manufacturer, has proven effective. This involves connecting multiple systems and data sources to a continuous DPP without standardising the existing IT landscape. Codikett acts as the backbone: it generates and routes codes, controls scan contexts, implements role concepts, and integrates production and logistics. Master data remains in its source systems but is presented consistently via interfaces. Lifecycle events are captured along the value chain, and central proofs are secured using blockchain.<\/p>\n<p><a href=\"http:\/\/www.securikett.com\" target=\"_blank\" rel=\"noopener\">http:\/\/www.securikett.com<\/a><\/p>\n<p><strong>Securikett at interpack 2026: Hall 10, Stand B53<\/strong><\/p>","protected":false},"excerpt":{"rendered":"Securikett demonstrates how regulatory obligations can be transformed into real competitive advantages: through the intelligent combination of product safety, sustainability, and digital transparency.","protected":false},"author":20,"featured_media":115392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Mit L\u00f6sungen von Securikett lassen sich regulatorische Pflichten der PPWR und des DPP in echte Wettbewerbsvorteile verwandeln. 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