{"id":116309,"date":"2026-05-15T15:21:09","date_gmt":"2026-05-15T13:21:09","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=116309"},"modified":"2026-05-15T15:21:09","modified_gmt":"2026-05-15T13:21:09","slug":"brand-manufacturers-demand-improvements-in-the-implementation-of-the-ppwr","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/markenartikler-fordern-nachbesserungen-bei-ppwr-umsetzung\/","title":{"rendered":"Brand manufacturers call for improvements in the implementation of the PPWR"},"content":{"rendered":"
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Well over 100 companies from the beverages, food, packaging, and recycling industries have recently written a joint letter to EU Commission President Ursula von der Leyen, EU Parliament President Roberta Metsola, and EU Council President Ant\u00f3nio Costa. In it, the signatories are demanding a postponement of key provisions of the European Packaging and Packaging Waste Regulation (PPWR) and a targeted revision of individual regulations.<\/strong><\/p>\n

Companies particularly criticise the perceived lack of legal certainty in the implementation of the PPWR. Although the regulation is to apply generally from 12 August 2026, important definitions, methods and guidelines remain unclear. This creates significant risks for investment, compliance and competitiveness within the European internal market.<\/p>\n

The signatories include, among others, Coca-Cola, Heineken, Mondelez, McDonald\u2019s, Kraft Heinz, Red Bull, Eckes-Granini, Carlsberg, Pfanner, Henglein, Verallia, Vetropack, Wiegand-Glas, Ardagh Glass, Ball Corporation, as well as numerous other beverage manufacturers, food companies, and retailers from Europe.<\/p>

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Criticism of PFAS rules and recyclate quotas<\/h2>\n

The focus of the criticism is Article 5(5) of the PPWR concerning PFAS in food packaging. Companies complain that there is currently no harmonised and legally binding EU-wide testing methodology to prove compliance. This threatens to lead to differing interpretations and enforcement practices in the Member States.<\/p>\n

The requirements for recycled content and recyclability are also described as problematic. In the view of the companies, formulations such as \u201eany plastic part\u201c or \u201eaverage per manufacturing plant\u201c remain unclear and could lead to additional administrative costs and legal uncertainty.<\/p>