{"id":116471,"date":"2026-05-21T16:44:42","date_gmt":"2026-05-21T14:44:42","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=116471"},"modified":"2026-05-21T16:44:42","modified_gmt":"2026-05-21T14:44:42","slug":"packaging-day-2026-recruits-new-talent-for-the-industry","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/tag-der-verpackung-2026-wirbt-um-nachwuchs-fuer-die-branche\/","title":{"rendered":"Packaging Day 2026 seeks new talent for the industry"},"content":{"rendered":"

For Packaging Day 2026, the German Packaging Institute (dvi), together with twelve trade associations and eleven universities, is launching a youth campaign for the packaging industry. Under the motto \u201eWir packen's an! Du auch?\u201c (We're tackling it! You too?), students, apprentices, and alumni will share their experiences in packaging-related studies and vocational training professions in social media videos.<\/strong><\/p>\n

The campaign accompanies the countdown to \u201ePackaging Day\u201c on 11 June 2026. According to the dvi, a total of 25 videos are to be published, in which young people describe their motivation for working in the packaging industry. The topics covered include packaging design, sustainability, mechanical engineering, material development, and economic issues. Those involved describe packaging as a versatile field of work with both technical and societal relevance.<\/p>\n

Packaging positioned as an industry of the future<\/h2>\n

At the heart of the initiative is the role of packaging in security of supply, resource conservation and functioning supply chains. Natalie Brandenburg, Managing Director of the German Packaging Institute, explains: \u201ePackaging is part of our everyday lives \u2013 and that's precisely why it's at the centre of societal discussions about climate, sustainability and security of supply.\u201c She also emphasises that packaging protects products, makes them transportable and reduces losses.<\/p>

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