{"id":116755,"date":"2026-06-05T09:43:51","date_gmt":"2026-06-05T07:43:51","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=116755"},"modified":"2026-06-05T09:43:51","modified_gmt":"2026-06-05T07:43:51","slug":"hajok-wird-teil-von-spring-cc","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/hajok-wird-teil-von-spring-cc\/","title":{"rendered":"Hajok Design wird Teil von Spring CC"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Hajok Design is joining Spring CC, combining its design expertise with an international creative network. This move strengthens the international agency group Spring Family's specialised capabilities in packaging design, making it the highest-earning advertising agency group in Denmark.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">By integrating Hajok Design into the Spring CC network, expertise in branding and packaging design is combined with Spring CC's international reach and know-how. The partnership aims to pool the strengths of both companies. This includes not only creative design but also the ability to develop scalable productions and cross-market campaigns.<\/p>\r\n\r\n\r\n\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\">\u201eIn a world where digital communication is becoming increasingly fragmented and automated, the value of physical brand experiences is rising \u2013 not the other way around. Packaging remains one of the most impactful touchpoints between brands and consumers. Hajok Design is among the best in the region in this area.\u201c<\/p>\r\n<p>Lars Bo Hansen, CEO of Spring CC<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Continuity and growth<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The acquisition of Hajok Design is part of Spring CC's growth strategy, which relies on acquisitions to strengthen its market position. The Hamburg-based branding agency, founded in 1997 by Klaus P. Hajok, has made a name for itself through creative work and strategic design expertise. The agency advises international brands in the food, drinks, beauty, and pet food sectors.<\/p><div class=\"packa-in-post-alle packa-entity-placement\" style=\"text-align: center;\" id=\"packa-3837075378\"><div id=\"packa-3771976437\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\r\n\r\n\r\n\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\">\u201eIt\u2019s not about changing what has made our agency successful. It\u2019s about turning the next page and creating even stronger long-term prospects for our customers, employees, and partners.\u201c<\/p>\r\n<p>Klaus P. Hajok, Founder and Managing Director of Hajok Design<\/p>\r\n<\/blockquote>\r\n<p>Both companies emphasise that continuity, corporate culture and customer relationships will be of the utmost priority throughout the entire integration process. Klaus P. Hajok will continue to serve as Managing Director during the transition phase. Silence has been agreed upon regarding the financial details of the transaction.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-heading\">Spring CC is part of the Spring Family. The agency group is already Denmark's largest by revenue. With the acquisition of Hajok Design, this position will be further strengthened. The group now employs around 500 people, with more than 300 at Spring CC.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source:<\/em> Hajok Design<\/p>","protected":false},"excerpt":{"rendered":"Hajok Design is starting a new chapter together with Spring CC, strengthening its position in packaging design. The partnership combines creative expertise and international competencies.","protected":false},"author":20,"featured_media":116757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Hajok Design wird Teil von Spring CC und erweitert das internationale Netzwerk im Verpackungsdesign.","rank_math_focus_keyword":"Hajok","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114],"tags":[43,58682,46,36,61267],"class_list":["post-116755","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aus-den-unternehmen-news","tag-aus-den-unternehmen","tag-hajok-design","tag-marketing-und-design","tag-markt","tag-spring-cc","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/116755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=116755"}],"version-history":[{"count":5,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/116755\/revisions"}],"predecessor-version":[{"id":116761,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/116755\/revisions\/116761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/116757"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=116755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=116755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=116755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}