{"id":116932,"date":"2026-06-11T10:47:10","date_gmt":"2026-06-11T08:47:10","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=116932"},"modified":"2026-06-11T09:07:41","modified_gmt":"2026-06-11T07:07:41","slug":"herma-defies-weak-economy-with-export-business","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/herma-trotzt-schwacher-konjunktur-mit-exportgeschaeft\/","title":{"rendered":"Herma defies weak economy with export business"},"content":{"rendered":"<p><strong>In the 2025 financial year, label and identification specialist Herma achieved a group turnover of 447.0 million euros. This turnover was 1.2 percent below the previous year's figure of 452.6 million euros. While domestic business declined by 4.4 percent, international business developed positively with an increase of 0.5 percent. The export ratio rose to 65.8 percent.<\/strong><\/p>\n<p>According to Herma, the economic conditions remained difficult. After two preceding years of recession, the German economy had barely escaped stagnation by 2025. Against this backdrop, international business once again proved to be an important stabilising factor.<\/p>\n<p>\u201eIt once again became clear that we have set the priorities of our Herma 2030 strategy correctly, even against the backdrop of a weak economic environment. Diversification and internationalisation of our activities remain crucial cornerstones,\u201c emphasise the two managing directors, Dr. Guido Spachtholz and Oguzhan Celil.<\/p><div class=\"packa-in-post-alle packa-entity-placement\" style=\"text-align: center;\" id=\"packa-36835602\"><div id=\"packa-516917687\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<h2>Labelling machines grow against the industry trend<\/h2>\n<p>The three business units developed differently. The adhesive materials division recorded a sales decrease of 3.7 percent due to intensified competition in the European market and additional suppliers from the Far East. In contrast, the labels business unit saw a slight increase of 0.3 percent. Growth drivers were in particular the logistics and chemicals segments, as well as increases in the school supplies business, drugstores, and online retail.<\/p>\n<p>The labelling machinery sector developed particularly positively. While German mechanical and plant engineering recorded a real production decrease of around five percent in the reporting year, Herma increased sales in this business segment by 8.5 percent. According to the company, new market segments and a stronger positioning in these markets contributed to this growth.<\/p>\n<style>\n.pjtv-embed { margin: 1.5em 0; font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, sans-serif; color: #1a1a1a; }\n.pjtv-embed-player { position: relative; width: 100%; aspect-ratio: 16\/9; background: #000; border-radius: 4px; overflow: hidden; }\n.pjtv-embed-player iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }\n.pjtv-embed-meta { padding: 0.65rem 0; font-size: 0.95rem; line-height: 1.4; }\n.pjtv-embed-meta-title { font-weight: 600; color: #1a1a1a; margin: 0 0 2px; }\n.pjtv-embed-meta-sub { color: #555; font-size: 0.85rem; }\n.pjtv-embed-bar { display: flex; align-items: center; justify-content: space-between; gap: 0.75rem; background: #F7F5F2; border-radius: 4px; padding: 0.65rem 0.9rem; flex-wrap: wrap; }\n.pjtv-embed-logo { display: inline-flex; align-items: center; gap: 6px; font-size: 0.85rem; font-weight: 700; letter-spacing: 0.04em; color: #24a27f; text-transform: uppercase; flex-shrink: 0; }\n.pjtv-embed-logo svg { width: 22px; height: 22px; flex-shrink: 0; }\n.pjtv-embed-hub-text { flex: 1; min-width: 0; text-align: center; font-size: 0.85rem; color: #1a1a1a; }\n.pjtv-embed-cta { background: #24a27f; color: #fff !important; text-decoration: none !important; font-weight: 600; font-size: 0.85rem; padding: 0.4rem 0.85rem; border-radius: 3px; flex-shrink: 0; transition: background 0.15s; }\n.pjtv-embed-cta:hover { background: #1e8868; color: #fff !important; }\n@media (max-width: 540px) {\n  .pjtv-embed-hub-text { display: none; }\n  .pjtv-embed-bar { justify-content: space-between; }\n}\n<\/style><div class=\"pjtv-embed\"><div class=\"pjtv-embed-player\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1104111207?dnt=1\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen loading=\"lazy\" title=\"cycle &amp; circle - How labels make sustainability easier. Visit to HERMA\"><\/iframe><\/div><div class=\"pjtv-embed-meta\"><div class=\"pjtv-embed-meta-title\">Cycle &amp; Circle \u2013 How Labels Make Sustainability Easier. A Visit to HERMA<\/div><div class=\"pjtv-embed-meta-sub\">solutions<\/div><\/div><div class=\"pjtv-embed-bar\"><span class=\"pjtv-embed-logo\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"1\" y=\"1\" width=\"22\" height=\"22\" rx=\"4\" fill=\"currentColor\" \/><polygon points=\"10,8 17,12 10,16\" fill=\"#fff\" \/><\/svg><span>PJ TV<\/span><\/span><span class=\"pjtv-embed-hub-text\">More videos on Packaging Journal TV<\/span><a class=\"pjtv-embed-cta\" href=\"https:\/\/tv.packaging-journal.de\" target=\"_blank\" rel=\"noopener\">All videos<\/a><\/div><\/div>\n<h2>Profitable growth remains the goal for 2026<\/h2>\n<p>For the current financial year, Herma expects revenue growth in the low single-digit percentage range, despite persistently difficult market conditions. At the same time, the company continues to anticipate high competitive pressure and a strained earnings situation. However, Herma sees itself well-prepared due to its broad positioning and ongoing efficiency measures.<\/p>\n<p>\u201eIn 2025, Herma's presence across the entire spectrum of technological expertise in numerous and diverse industries worldwide has once again proven to be stabilising,\u201c explain the two managing directors. \u201eThis means that concentrated negative market impulses do not have the same impact on business development. In any case, we are entering the also challenging, current financial year 2026 in unchanged good condition and are therefore optimistic, and we are sticking to the goal of profitable growth.\u201c<\/p>\n<p>The number of employees rose from 1,065 to 1,107 last year. The number of apprentices also increased from 61 to 68.<\/p>\n<p><em>Source:<\/em> Herma<\/p>","protected":false},"excerpt":{"rendered":"The labelling machine sector saw particularly positive development.","protected":false},"author":300,"featured_media":116934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Herma erzielte 2025 einen Umsatz von 447 Millionen Euro. Wachstum im Ausland und bei Etikettiermaschinen glich die schwache Inlandsnachfrage teilweise aus.","rank_math_focus_keyword":"Herma","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114],"tags":[43,42,58785],"class_list":["post-116932","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aus-den-unternehmen-news","tag-aus-den-unternehmen","tag-etikettieren-kennzeichnen-codieren","tag-herma","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/116932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/300"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=116932"}],"version-history":[{"count":4,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/116932\/revisions"}],"predecessor-version":[{"id":116938,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/116932\/revisions\/116938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/116934"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=116932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=116932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=116932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}