{"id":117706,"date":"2026-06-19T12:21:40","date_gmt":"2026-06-19T10:21:40","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=117706"},"modified":"2026-06-19T09:54:32","modified_gmt":"2026-06-19T07:54:32","slug":"pepsi-relies-on-thermochromic-football-cans","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/pepsi-setzt-auf-thermochrome-fussball-dosen\/","title":{"rendered":"Pepsi is relying on thermochromic football cans"},"content":{"rendered":"

For the summer season, Pepsi is launching a new packaging and marketing campaign alongside numerous international sporting events. As part of the global \u201ePepsi Football Nation\u201c campaign, the company will be releasing 86 million special football-themed cans, according to their own statements. Among these will be 150,000 rare \u201ePerfect Chilled\u201c variants, which consumers can identify through a prize draw mechanic.<\/strong><\/p>\n

The special edition uses a thermochromic ink that turns blue at a drink temperature of 8 degrees Celsius. This is intended to show visibly whether the can has reached the drinking temperature desired by Pepsi. Consumers who find one of the rare cans can take part in a prize draw for exclusive rewards.<\/p>\n

Packaging as an interactive campaign element<\/h2>\n

By using thermochromic inks, Pepsi is opting for a packaging solution that goes beyond mere product labelling. Such temperature-dependent printing systems are already used in various beverage segments to make a product's cooling status visible. In this specific case, the function is also integrated into a promotional campaign.<\/p>

\"\"<\/a><\/div><\/div>\n

The \u201ePerfect Chilled\u201c cans are part of a significantly larger football special edition intended for multiple markets. The packaging thus becomes the central element of the campaign and aims to promote interaction between the brand and consumers at the point of sale.<\/p>\n

Digital Supplement to the Football Campaign<\/h2>\n

Alongside the trading promotion, Pepsi has also released a browser extension. The free tool automatically replaces the word \u201esoccer\u201c with \u201efootball\u201c when browsing the internet. The measure ties into the campaign message of \u201ePepsi Football Nation\u201c and extends the activation to digital channels.<\/p>\n

According to the company, the combination of special packaging, a prize draw and digital interaction is intended to strengthen the brand's presence during the World Cup summer.<\/p>\n

Source:<\/em> Carlsberg Britvic<\/p>","protected":false},"excerpt":{"rendered":"The special edition uses a thermochromic ink that turns blue at a drink temperature of 8 degrees Celsius.","protected":false},"author":300,"featured_media":117711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Pepsi bringt 150.000 seltene \u201ePerfect Chilled\u201c-Dosen mit temperaturaktiver Farbe in den Handel und verkn\u00fcpft die Verpackung mit einer Gewinnspielaktion.","rank_math_focus_keyword":"Pepsi","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[48,60805,46,81,61281],"class_list":["post-117706","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-und-design","tag-getraenke","tag-getraenkedosen","tag-marketing-und-design","tag-metall","tag-pepsi","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/117706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/300"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=117706"}],"version-history":[{"count":3,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/117706\/revisions"}],"predecessor-version":[{"id":117712,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/117706\/revisions\/117712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/117711"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=117706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=117706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=117706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}