{"id":1330,"date":"2017-05-26T14:36:00","date_gmt":"2017-05-26T12:36:00","guid":{"rendered":"http:\/\/dev.packaging-journal.de\/frische-nostalgie-ahoj-brause-als-dosengetraenk\/"},"modified":"2018-06-19T14:36:04","modified_gmt":"2018-06-19T12:36:04","slug":"fresh-nostalgia-ahoj-brause-in-cans","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/frische-nostalgie-ahoj-brause-als-dosengetraenk\/","title":{"rendered":"Fresh nostalgia: Ahoj-Brause as a canned drink"},"content":{"rendered":"

Ahoj-Brause is now no longer only available as a powder, sweet or fruit gum, but also as a sparkling drink in a 330ml can. The brand is thus continuing its almost century-long success story.<\/p>\n

Most people still know Ahoj-Brause from the school playground, as a sparkling powder on the hand or a delicious sweet. From now on, the sparkling Ahoj-Brause experience is also available as a Ready-to-drink<\/strong> Product in the flavours woodruff, raspberry, lemon and orange.<\/p>\n

The brand of the century became famous with its colourful sherbet sachets. They have been using the powder to make sparkling lemonade since 1925 - initially only in the flavours lemon and orange, but later other flavours were added.<\/p>

\"\"<\/a><\/div><\/div>\n

Since then, Ahoj-Brause has been a Cult brand<\/strong> with high brand recognition. With a brand awareness of 97 per cent, everyone in Germany can probably tell their own individual Ahoj-Brause story. After all, enjoyment is always associated with experiences and emotions: Eating and drinking is not just food intake, but also community. If the food we remember from childhood is associated with positive experiences and feelings, we can experience this again and again as adults - even decades later.<\/p>\n

\"The
The new Ahoj drinks in the flavours woodruff, raspberry, lemon and orange.<\/figcaption><\/figure>\n

\u201eToday, \"Ahoj-Brause\" is synonymous with sparkling effervescent fun<\/strong> and yet is constantly reinventing itself. In many ways, the brand offers us exciting opportunities to occupy new fields and reinterpret the brand's origins,\u201c says Tobias Bachm\u00fcller,<\/strong> Managing Partner of Katjes.<\/p><\/blockquote>\n

With the new lemonade, the Hamburg-based drinks specialist Columbus Drinks, an owner-managed sales and marketing company based in Hamburg, is launching the nostalgic trendy drink on the market as a licence holder of the Ahoj brand owner Katjes Fassin GmbH & Co. KG, is launching the nostalgic trendy drink on the market. \u201eFrom now on, everyone who grew up with Ahoj-Brause can experience and enjoy the flavour experience in a cool 0.33l can,\u201c says J\u00f6rg Harders,<\/strong> Managing Partner of Columbus Drinks. \u201eAnd without a guilty conscience: There are no chemical ingredients in the drinks and powders.\u201c<\/p>","protected":false},"excerpt":{"rendered":"Ahoj-Brause is now no longer only available as a powder, sweet or fruit gum, but also as a sparkling drink in a 330ml can. The brand is thus continuing its almost century-long success story.","protected":false},"author":1,"featured_media":1328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23,113],"tags":[48,46,32],"class_list":{"0":"post-1330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"category-produkte","9":"tag-getraenke","10":"tag-marketing-und-design","11":"tag-packmittel-und-packstoffe","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/1330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=1330"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/1330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/1328"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=1330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=1330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=1330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}