{"id":166,"date":"2015-04-29T07:33:49","date_gmt":"2015-04-29T05:33:49","guid":{"rendered":"http:\/\/dev.packaging-journal.de\/bacardi-rum-neues-flaschen-und-etiketten-design\/"},"modified":"2018-07-12T09:36:30","modified_gmt":"2018-07-12T07:36:30","slug":"bacardi-rum-new-bottle-and-label-design","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/bacardi-rum-neues-flaschen-und-etiketten-design\/","title":{"rendered":"BACARD\u00cd\u00ae Rum: new bottle and label design"},"content":{"rendered":"

To mark its 153rd birthday, BACARD\u00cd has made the first change to its packaging design in over a decade. The redesigned bottle reflects the brand's unique history and timeless quality.<\/p>\n

As one of the most popular and best-selling spirits in the world, BACARD\u00cd is also one of the best \u201eTrending Rums\u201c 2015 for the Drinks International Top 50 Bars. BACARD\u00cd is served day after day in top bars around the world. For this reason, BACARD\u00cd has collaborated with some world-class bartenders and developed a bottle that is precisely tailored to their needs.<\/p>\n

Glass and label<\/h2>\n

The classic glass colour \u201eGeorgia Green\u201c<\/strong> has remained the same. The slimmer and slightly larger design ensures easier handling and quicker access at the bar. Professional bartenders benefit from better ergonomics thanks to the improved weight distribution of the bottle.<\/p>

\"\"<\/a><\/div><\/div>\n

Each new bottle of the light and dark rum varieties is adorned with unusually decorated labels, each of which tells a short story about the family history, the brand and the rum that characterises the style. Recycled sugar cane fibre, a by-product of rum production, was used to make the paper labels.<\/p>\n

Relaunch with a view to tradition<\/h2>\n

Many of the features associated with the brand historically associated<\/strong> have been retained and reworked for the new bottle. The legendary BACARD\u00cd logo with the bat symbolises happiness, health and family cohesion and was inspired by hand-drawn Bacardi bat designs from around 1900. The design of the bottle itself is strongly influenced by the art deco style and refers to the unrivalled history and origins of the brand.<\/p>\n

The new packaging also sees the return of the original Spanish names for the rum portfolio: Superior, Gold and Black become \u201eCarta Blanca\u201c, \u201eCarta Oro\u201c and \u201eCarta Negra\u201c. The new packaging design was launched in the UK in February and will be rolled out to other markets worldwide from April.<\/p>","protected":false},"excerpt":{"rendered":"To mark its 153rd birthday, BACARD\u00cd has made the first change to its packaging design in over a decade. The redesigned bottle reflects the brand's unique history and timeless quality.","protected":false},"author":1,"featured_media":165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Relaunch: Zum 153. Geburtstag hat BACARD\u00cd die erste Ver\u00e4nderung im Verpackungsdesign seit u\u0308ber einem Jahrzehnt vorgenommen.","rank_math_focus_keyword":"Bacardi, Georgia Green","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23,113],"tags":[48,62,46],"class_list":{"0":"post-166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"category-produkte","9":"tag-getraenke","10":"tag-glas","11":"tag-marketing-und-design","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=166"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/165"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}