{"id":1725,"date":"2017-09-07T19:11:49","date_gmt":"2017-09-07T17:11:49","guid":{"rendered":"http:\/\/dev.packaging-journal.de\/kombidose-getrankepulver-bleibt-im-gedachtnis\/"},"modified":"2018-06-26T11:18:42","modified_gmt":"2018-06-26T09:18:42","slug":"combination-can-of-drink-powder-remains-in-the-memory","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kombidose-getrankepulver-bleibt-im-gedachtnis\/","title":{"rendered":"Playful powdered drinks can remains in consumers' memories"},"content":{"rendered":"

When designing the packaging for the Greek market, Sonoco Europe thought that the composite can with the powdered drinks for children should be an eye-catcher. With success: the powdered drinks from the manufacturer \u201eGialousis\u201c are now sold in 52 Greek \u201eJumbo\u201c toy stores. Further expansion is planned.<\/p>\n

With a sophisticated, functional design Combination can<\/strong> Sonoco Europe on the successful market launch of a Powdered beverage product<\/strong> for children in Greece. Since Christmas 2016, \u201eJumbotonic Kid Instant Choco\u201c has been sold in the 52 Greek branches of Jumbo S.A. with great success. The market launch in Bulgaria, Romania and Cyprus is planned. The chocolate drink powder is produced by the company \u201eGialousis\u201c, with which Sonoco has been working on various projects since 2011.<\/p>\n

Gialousis entered the Instant drink<\/strong> new territory for children. Although the company, which was founded in 2007, had already been offering high-quality chocolate mixes in minimalist designs since 2015, a more playful approach to the product was required for the young target group. Gialousis, Sonoco and Jumbo started the project in 2016 with the aim of having the Jumbotonic tins on the shelves for the Christmas season. It worked. The final design drafts were finalised in November 2016. One week before Christmas, the Beverage powder<\/strong> then to buy.<\/p>

\"\"<\/a><\/div><\/div>\n

Fine-grained beverage powder stays fresh for several weeks<\/h2>\n

The composite can designed by Sonoco has a diameter of 99 millimetres and is 140 millimetres high. Aluminium inner lamination, metal base and Sealed safe memo cover<\/strong> protect the contents of the can from environmental influences. The can can be resealed at any time after the first opening with a brown snap-on lid. The fine-grained beverage powder stays fresh for several weeks.<\/p>\n

Sonoco's tin design was inspired by the toys and decorative items sold in the Jumbo shops. On Chromolux labels<\/strong> is a cartoon character splashing around in milk and chocolate. A red and white straw illustration is intended to make you want to consume the sweet drink straight away.<\/p>\n

\u201eThe combination tin becomes a colourful eye-catcher in the kitchen or in the children's play corner,\u201c explains S\u00e9an Cairns<\/strong> the design idea. The Vice President and General Manager of Sonoco Consumer Products Europe also points out the very practical aspects of the chosen packaging design: \u201eDue to their playful appearance and robustness, the cans are often reused once the product has already been consumed. This keeps the brand in the consumer's environment and memory.\u201c<\/p>","protected":false},"excerpt":{"rendered":"When designing the packaging for the Greek market, Sonoco Europe thought that the composite can with the powdered drink for children should be an eye-catcher. With success: the powdered drinks from the manufacturer Gialousis are now sold in 52 Greek \u201eJumbo\u201c toy stores. Further expansion is planned.","protected":false},"author":1,"featured_media":1724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[48,38,46,32],"class_list":{"0":"post-1725","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-getraenke","9":"tag-lebensmittel","10":"tag-marketing-und-design","11":"tag-packmittel-und-packstoffe","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/1725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=1725"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/1725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/1724"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=1725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=1725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=1725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}