{"id":17454,"date":"2018-10-24T09:19:38","date_gmt":"2018-10-24T07:19:38","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=17454"},"modified":"2018-10-18T15:13:54","modified_gmt":"2018-10-18T13:13:54","slug":"herma-presents-catalogue-with-labels-for-wine-bottles","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/herma-praesentiert-katalog-mit-etiketten-fuer-weinflaschen\/","title":{"rendered":"Adhesive specialist presents complete catalogue with labels for wine bottles"},"content":{"rendered":"

The adhesive materials specialist Herma has published a catalogue that summarises the current design and printing options for wine labels. The publication was produced in co-operation with the Stuttgart agency \u201emeister-plan\u201c and the Vollherbst print shop in Endingen.<\/p>\n

This gives label printers, but also winegrowers, advertising agencies and designers, an overview of what is possible with the Adhesive materials<\/strong> from the \u201eHerma<\/strong> Exquisite\u201c portfolio is feasible. This programme comprises a total of 27 qualities. These include finely textured and moisture-resistant papers as well as coated papers, silver and gold foils and white and transparent foils. The catalogue contains an elaborate sample for each quality - and thus a wealth of ideas for materials and designs.<\/p>\n

\"Numerous
The labels in the Herma catalogue were finished using techniques such as blind embossing, relief cut foil embossing and relief varnish. (Image: Herma)<\/figcaption><\/figure>\n

The \u201emeister-plan\u201c agency specialises in Marketing for wineries<\/strong> and producers. \u201eWhen it comes to wines, the label is one of the decisive criteria for success,\u201c says agency owner Bettina Meister, \u201eA good wine label always gets to the heart of the brand. It's also about the perfect interplay of haptic and visual stimuli.\u201c<\/p>

\"\"<\/a><\/div><\/div>\n

\u201ePremiumised\u201c labels also adhere to wet surfaces<\/h2>\n

In addition to printing, the Vollherbst print shop also took care of the Refinement of the labels<\/strong>. After digital printing, they were \u201epremiumised\u201c with blind embossing, relief foil embossing or relief varnish, as print shop owner Matthias Vollherbst calls it.<\/p>\n

Herma has developed a special adhesive for special labelling applications on wine bottles. The Multilayer pressure-sensitive adhesive 62W<\/strong> guarantees secure adhesion even when wet. This is important for wine bottles because they are sometimes stored in the fridge. With other adhesives, the label could peel off. Herma sales manager Ralf Drache emphasises the special processing properties of the adhesive: \u201eMassive Adhesive bleeding<\/strong> or heavily soiled tools are now a thing of the past.\u201c<\/p>","protected":false},"excerpt":{"rendered":"Herma has published a catalogue showing 27 design examples for labels on wine bottles. A special adhesive is used.","protected":false},"author":1,"featured_media":17463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28,114,23,113],"tags":[43,42,46,51],"class_list":{"0":"post-17454","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-dem-magazin","8":"category-aus-den-unternehmen-news","9":"category-marketing-und-design","10":"category-produkte","11":"tag-aus-den-unternehmen","12":"tag-etikettieren-kennzeichnen-codieren","13":"tag-marketing-und-design","14":"tag-verpackungsdruck-und-veredelung","15":"cs-entry","16":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/17454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=17454"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/17454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/17463"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=17454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=17454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=17454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}