\n\t\t\t\tGirls and young women are to be inspired with playful, pink-coloured packaging. (Image: obs\/RB Germany\/Durex)\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\nThe idea was realised for the \u201eDurex Original\u201c brand. Eight Condom letter<\/strong> are now packed in a resealable pouch. Unlike folding boxes, it is now possible to carry or store the pack inconspicuously without individual condom sachets flying around unchecked.<\/p>\nYouTube star contributed to the design<\/h2>\n
Durex adapted to the needs of the young target group not only in the type of packaging, but also in the design. To achieve this, the company enlisted the help of a \u201eYouTuber\u201c who has a direct line to the young target group\u201c Jonas Ems<\/strong>. The 21-year-old reaches around 2.5 million subscribers with his videos.<\/p>\nThe Social media star<\/strong> designed the packaging in co-operation with Durex. The result was a high-quality look in shades of blue. The design was also rated by the readers of \u201eBravo\u201c and was well received. \u201e46 per cent of participants feel less embarrassed about buying condoms with the new designs,\u201c says a delighted Durex.<\/p>\nThe launch of the newly packaged contraceptives was accompanied by a social media campaign, with Jonas Ems naturally taking centre stage. In addition, customers were also able to use the hashtag \u201e#noshame<\/strong>\u201c report on their experiences in the relevant channels.<\/p>\nYoung men or women who didn't like the Jonas Ems design were presented with an alternative at the drugstore dm. In the meantime, there was a limited edition with different colours for men and women. In the classic style, male customers were presented with blue packaging in Jeans look<\/strong> offered, while young women are offered a playfully designed Packaging in pink<\/strong> should be inspired.<\/p>","protected":false},"excerpt":{"rendered":"The condom brand \u201eDurex\u201c has had a new packaging designed by YouTube star Jonas Ems to make it easier for young people to make a purchase.","protected":false},"author":1,"featured_media":17571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28,23],"tags":[61,46,40],"class_list":{"0":"post-17568","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-dem-magazin","8":"category-marketing-und-design","9":"tag-endverpacken","10":"tag-marketing-und-design","11":"tag-pharma-kosmetik-chemie","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/17568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=17568"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/17568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/17571"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=17568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=17568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=17568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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