{"id":18014,"date":"2018-10-31T12:29:38","date_gmt":"2018-10-31T11:29:38","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=18014"},"modified":"2018-10-29T11:26:17","modified_gmt":"2018-10-29T10:26:17","slug":"intersnack-chipsfrisch-hungarian-packaging-of-the-year-2018","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/intersnack-chipsfrisch-ungarisch-verpackung-des-jahres-2018\/","title":{"rendered":"\u201eChipsfrisch ungarisch\u201c is packaging of the year 2018"},"content":{"rendered":"

Everyone has certainly already put their hands in the current packaging of the year 2018. The German Packaging Museum in Heidelberg has awarded the title to the classic \u201eChipsfrisch ungarisch\u201c, which turns 50 this year. The award was presented at the 21st Packaging Dialogue on 18 October 2018 in Heidelberg.<\/p>\n

Chipsfresh<\/strong> is a brand with a very high level of recognition. It was one of the first potato crisps brands in Germany. The brand image has always remained recognisable and has only changed slightly. This, namely \u201ethe consistent validity of the design language, which continues to be used without compromise even in the 50th year of the brand's existence\u201c, has now been recognised by the German Packaging Museum with this prestigious award.<\/p>\n

Genuine \u201e1968er\u201c now belongs to Intersnack<\/h2>\n

Potato crisps<\/strong> was a trendy snack in 1968 that fitted in well with a changing society. They have retained their popularity to this day. Chipsfrisch was first launched on the market by the Cologne-based company Pfeifer & Langen<\/strong>, whose logo with the two blue sugar loaves can still be seen today on the sugar and flour packaging of the \u201eDiamond<\/strong>\u201c. According to the company, the new deep-fried products, flavoured with Hungarian paprika powder, were introduced to the trade with the help of 55 sales representatives and accompanying hostesses.<\/p>

\"\"<\/a><\/div><\/div>\n

Pfeifer & Langen joined forces with Pfanni<\/strong> Since then, the Chipfsfrisch brand has traded as \u201efunny-frisch\u201c. Later, funny-frisch became part of the Convent Group. In 1995, Convent merged with the Alsbach-based biscuit producer Wolf Bergstra\u00dfe to form Intersnack<\/strong>. Even today, \u201eChipsfrisch ungarisch\u201c is still an Intersnack product and the classic and best-selling item in the entire confectionery market.<\/p>\n

Intersnack has only ever carefully adapted the appearance of its classic over the decades. The interplay of the dark green tone with the signal colour red as well as the triangular sash in the brand image ensure the Recognisability of the snack brand<\/strong>. The triangular, red sash is still a reference to the original manufacturer Pfeifer & Langen, whose other products are adorned with a blue, triangular sash.<\/p>","protected":false},"excerpt":{"rendered":"The crisps brand \u201eChipsfrisch ungarisch\u201c has received the \u201ePackaging of the Year 2018\u201c award. The consistency of the brand, which was created in 1968, was recognised.","protected":false},"author":1,"featured_media":18028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,113],"tags":[57,61,38,46],"class_list":{"0":"post-18014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"category-produkte","9":"tag-dvi","10":"tag-endverpacken","11":"tag-lebensmittel","12":"tag-marketing-und-design","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/18014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=18014"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/18014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/18028"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=18014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=18014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=18014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}