{"id":19651,"date":"2019-01-11T14:01:19","date_gmt":"2019-01-11T13:01:19","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=19651"},"modified":"2019-01-10T13:06:22","modified_gmt":"2019-01-10T12:06:22","slug":"thimm-advertising-display-with-digital-watermark","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/thimm-werbe-display-mit-digitalen-wasserzeichen\/","title":{"rendered":"Thimm develops advertising displays with digital watermarks"},"content":{"rendered":"

Thimm has developed a display with special communication functions for the product launch of Meray muesli. Digital watermarks were incorporated into the motifs on the topper and base (image), which can be read using a special smartphone app.<\/p>\n

Meray<\/strong> has been organised since 1999 by the Fresh Nuts GmbH<\/strong> as a brand. Due to the roasting recipes used, Meray also appeals to customers from the Middle East. In more than 40 countries, the Nut and dried fruit products<\/strong> according to the Hamburg-based company.<\/p>\n

Scan product images on topper and base via smartphone<\/h2>\n

Thimm<\/strong> developed the Advertising display<\/strong> for use in the points of sale, where it is the Muesli product launch<\/strong> beyond tasting promotions. The displays stand on a quarter CHEP pallet and consist of a topper, plinth, support cross, intermediate bars and four trays. All elements were produced using digital web printing.<\/p>

\"\"<\/a><\/div><\/div>\n

\"Daniel<\/p>\n

Our digital printing creates an optimal symbiosis in conjunction with LinkReader. The printing process can easily incorporate app-based codes without affecting the printed image.
\nDaniel Kaufmann<\/strong>, sales consultant at Thimm (Image: Thimm)<\/p><\/blockquote>\n

The in the digital watermarks<\/strong> codes hidden on toppers and plinths can be read with the free app \u201eLinkReader<\/strong>\u201c scan. Users then see the information and promotional videos for the new muesli directly.<\/p>","protected":false},"excerpt":{"rendered":"Thimm has developed a display for the product launch of Meray muesli. It contains digital watermarks that can be read using a smartphone app.","protected":false},"author":1,"featured_media":19653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28,23,113],"tags":[38,46,51],"class_list":{"0":"post-19651","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-dem-magazin","8":"category-marketing-und-design","9":"category-produkte","10":"tag-lebensmittel","11":"tag-marketing-und-design","12":"tag-verpackungsdruck-und-veredelung","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/19651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=19651"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/19651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/19653"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=19651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=19651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=19651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}