{"id":2125,"date":"2017-12-11T07:00:00","date_gmt":"2017-12-11T06:00:00","guid":{"rendered":"http:\/\/dev.packaging-journal.de\/ds-smith-zentrum-innovative-verpackungskonzepte\/"},"modified":"2018-06-25T17:16:13","modified_gmt":"2018-06-25T15:16:13","slug":"ds-smith-centre-for-innovative-packaging-concepts","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/ds-smith-zentrum-innovative-verpackungskonzepte\/","title":{"rendered":"Sixth \u201ePack Right Centre\u201c for innovative packaging concepts"},"content":{"rendered":"

DS Smith has now opened its sixth \u201ePack Right Centre\u201c in H\u00f6velhof. The company, which operates in more than 37 countries, is thus strengthening its consulting expertise in the \u201eGermany and Switzerland\u201c corporate region. The opening of a further, then seventh, consulting centre for innovative packaging concepts in this region is planned for the beginning of 2018.<\/p>\n

In the \u201ePack Right Centre\u201c, the corporate division \u201ePackaging<\/strong>\u201c from DS Smith<\/strong> customers the co-operative development of innovative and creative display and Packaging concepts<\/strong> to. The company's employees attach great importance to a comprehensive analysis of the sales situation, purchasing behaviour and current market and retail trends. \u201eThe discussions with our customers show that our display and packaging concepts generate concrete added value for our customers,\u201c said Tom Wetzel, \u201eSector Director Consumer Packaging & Display\u201c, at the official opening of the company's branch in H\u00f6velhof<\/strong>.<\/p>\n

\"New
New packaging and display concepts are created at DS Smith's \u201ePack Right Centre\u201c in H\u00f6velhof.<\/figcaption><\/figure>\n

Marion Mandalka, Head of the H\u00f6velhover Centre, explained the concept of the Pack Right Centre: \u201eWe always have different contacts from our customers with us at our workshops in the Pack Right Centre, for example from the areas of Marketing<\/strong>, Supply Chain<\/strong>, production and purchasing. We analyse the most important trends and insights and the market environment of our respective customers in advance and can draw on the entire expertise of the DS Smith Group during the workshop. In just one day, we manage to develop a realisable product together with our customers.\u201c Time-consuming coordination processes are reduced to a minimum, the developed Packaging solutions<\/strong> and displays are faster to market.<\/p>

\"\"<\/a><\/div><\/div>\n

During the official opening, the invited guests were able to enjoy a Virtual reality application<\/strong> and try out new packaging and display trends in a virtual packaging world. A presentation on trends at the POS in 2025 rounded off the programme.<\/p>","protected":false},"excerpt":{"rendered":"DS Smith has now opened its sixth Pack Right Centre in H\u00f6velhof. The opening of a further, then seventh, advice centre for innovative packaging concepts in this region is planned for early 2018.","protected":false},"author":1,"featured_media":2123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114],"tags":[43,46,1487],"class_list":{"0":"post-2125","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"tag-aus-den-unternehmen","9":"tag-marketing-und-design","10":"tag-papier-pappe-karton","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/2125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=2125"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/2125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/2123"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=2125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=2125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=2125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}