{"id":21318,"date":"2019-03-05T12:12:12","date_gmt":"2019-03-05T11:12:12","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=21318"},"modified":"2020-08-19T13:57:06","modified_gmt":"2020-08-19T11:57:06","slug":"ricola-special-edition-with-elbphilharmonie-outline","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/ricola-sonderedition-mit-elbphilharmonie-umriss\/","title":{"rendered":"Outline of the Elbphilharmonie adorns aluminium box with cough drops from the Alps"},"content":{"rendered":"

The Elbphilharmonie concert hall in Hamburg has become a landmark of the Hanseatic city. Its characteristic silhouette now adorns a special edition of cough sweets from Ricola.<\/p>\n

Coughing and coughing during the classical music concert: the Hamburg Elbphilharmonie<\/strong> would like to prevent this from happening and therefore provides its visitors with free Cough lozenges<\/strong> available. The singers can also use the herbal sweets to quell their coughs and take care of their voices.<\/p>\n

The sweets are supplied by the Swiss brand Ricola<\/strong>. The long-established company has been supporting opera houses, theatres and concert halls around the world for many years. For the Elbphilharmonie, Ricola has now developed a limited edition Special edition<\/strong> with four different types of sweets in one box.<\/p>

\"\"<\/a><\/div><\/div>\n

High-quality design elements for exclusive aluminium box<\/h2>\n

The special packaging was designed by the Hamburg agency Hajok Design<\/strong>. The design experts integrated elements of the Elbphilharmonie as well as proven components of the Ricola brand identity into the design of the Aluminium box<\/strong>.<\/p>\n

The outline of the Elbphilharmonie concert hall can be recognised on the lid of the box. It is embedded in illustrations of Swiss mountain herbs. Hajok describes the design of the herbs as \u201edelicate\u201c and \u201elight and airy\u201c. Matt and shiny elements as well as a High-quality embossing<\/strong> give the aluminium box an exclusive appearance.<\/p>\n

The design of the Ricola packaging for the Elbphilharmonie was an obvious choice for Hajok: \u201eWe can actually see the Elbphilharmonie from our location in Winterhude,\u201c explains creative director Madelein Weiss.<\/p>","protected":false},"excerpt":{"rendered":"The silhouette of the Elbphilharmonie concert hall adorns a special edition of Ricola cough sweets. The herbal sweets are distributed free of charge to visitors and artists in the Hamburg concert hall.","protected":false},"author":1,"featured_media":21319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[58682,38,50,46],"class_list":{"0":"post-21318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-hajok-design","9":"tag-lebensmittel","10":"tag-luxus-und-aktionsverpackungen","11":"tag-marketing-und-design","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/21318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=21318"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/21318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/21319"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=21318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=21318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=21318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}