{"id":22922,"date":"2019-04-28T10:42:26","date_gmt":"2019-04-28T08:42:26","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=22922"},"modified":"2019-04-25T20:12:05","modified_gmt":"2019-04-25T18:12:05","slug":"relaunch-of-reformhaus-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/relaunch-der-reformhausverpackungen\/","title":{"rendered":"Relaunch of health food store packaging: a pleasant feel for \u201eErna\u201c"},"content":{"rendered":"

The health food stores want to sharpen their image. To this end, the traditional co-operative's own brands have been redesigned and repackaged. Elaborate pouch packaging is at the centre of the packaging series.<\/p>\n

Health food shops<\/strong>Immediately, images of slightly dimly lit shops appear in the mind's eye. That's where you used to go with mum or grandma to buy healthy but perhaps not overly attractive food.<\/p>\n

Times have changed. The health food shops that have existed since 1887 certainly have an image problem, as Rainer Plum<\/strong>, Management Board of Health food co-operative<\/strong>, admitted in a newspaper interview two years ago. The approximately 900 health food stores in Germany now present themselves as specialists for high-quality Vegetarian and vegan organic food<\/strong>.<\/p>

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Rainer Plum, board member of the Reformhaus co-operative. (Image: Reformhaus)<\/figcaption><\/figure>\n

The high quality of the company's own products is now to be emphasised more clearly. To this end, the Own brands<\/strong> thoroughly revised. The brands Holo<\/strong> and Lihn<\/strong> are largely being replaced by a standardised and exclusive health food store own brand.<\/p>\n

200 health food products need to be repackaged<\/h2>\n

This is a challenging task. The following must be repackaged bit by bit 200 products<\/strong>, including nut butters, dried fruit, nuts, sweeteners, trail mixes, dried figs, quinoa flakes and fruit spreads.<\/p>