{"id":22971,"date":"2019-05-01T11:30:32","date_gmt":"2019-05-01T09:30:32","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=22971"},"modified":"2019-05-08T16:46:07","modified_gmt":"2019-05-08T14:46:07","slug":"robatech-new-corporate-identity-green-gluing","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/robatech-neuer-unternehmensauftritt-green-gluing\/","title":{"rendered":"Specialist for gluing processes now advertises itself with \u201eGreen Gluing\u201c"},"content":{"rendered":"<p>Robatech is becoming even greener. On 1 May 2019, the Swiss provider of adhesive application systems will go public with a new corporate identity. This also includes a green slogan.<\/p>\n<p>\"<strong>Green Gluing<\/strong>\u201c is the new <strong>Robatech<\/strong>-slogan. The company from Muri in the canton of Aargau is thus building a bridge between the industrial gluing process and basic ecological values and emphasising its own responsibility for the careful use of resources, according to a company press release on the relaunch. In general, the aim of the new image is to emphasise the company's values and value proposition even more clearly.<\/p>\n<blockquote><p>\u201eIt is important and makes sense to integrate economic and ecological thinking and action into our services. With the new branding, we are emphasising that we are taking responsibility.\u201c<br \/>\n<strong>Martin Meier<\/strong>, CEO of the Robatech Group<\/p><\/blockquote>\n<h2>Design should appear more modern and fresh<\/h2>\n<p>With the new design, Robatech wants to appear more modern and fresh. Clarity and consistency have been created, according to the press release. The values that the company stands for will be emphasised: <strong>Responsible behaviour<\/strong>, reliability and expertise.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-2129479740\"><div id=\"packa-3827839968\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<p>Robatech stands for innovative, <strong>Sustainable adhesive application solutions<\/strong> of high reliability and durability. The aim in each case is to <strong>Bonding processes<\/strong> of customers. The company always strives for good customer relationships and long-term partnerships of mutual benefit.<\/p>","protected":false},"excerpt":{"rendered":"Robatech is becoming even greener. On 1 May 2019, the Swiss provider of adhesive application systems will go public with a new corporate identity. This also includes a green slogan.","protected":false},"author":1,"featured_media":22972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,23],"tags":[43,69,46],"class_list":{"0":"post-22971","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"category-marketing-und-design","9":"tag-aus-den-unternehmen","10":"tag-klebstoff","11":"tag-marketing-und-design","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/22971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=22971"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/22971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/22972"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=22971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=22971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=22971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}