{"id":26157,"date":"2019-08-27T10:39:40","date_gmt":"2019-08-27T08:39:40","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=26157"},"modified":"2019-09-03T12:17:35","modified_gmt":"2019-09-03T10:17:35","slug":"ds-smith-packs-his-bags-for-maggi","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/ds-smith-packt-fuer-maggi-die-koffer\/","title":{"rendered":"DS Smith packs his bags for Maggi"},"content":{"rendered":"

Maggi's new \u201eFood Travel\u201c Instant Cups are perfect for young and young-at-heart consumers. With a variety of dishes from international cuisine, they offer a quick snack: perfect for snacking in between meals in fast-paced everyday life. For the launch of the trendy ready meals, display and packaging manufacturer DS Smith developed a high-impact secondary placement in the form of stacked suitcases. <\/strong><\/p>\n

The Unusual construction<\/strong> in the brand's colourful design generates maximum attention on the sales floor and encourages every shopper to head out with the new cups in their luggage. Culinary world tour<\/strong> to go. The pre-assembled display saves retailers valuable time during assembly. DS Smith's holistic display and packaging strategists were rewarded for their innovation with the German Packaging Award 2019<\/strong>.<\/p>\n

\u201eLet your taste travel\u201c<\/h2>\n

\u00a0<\/strong>Small meals<\/strong> are on trend. Today's consumers favour snacks that can keep up with their fast-paced everyday lives. It has to be quick<\/strong> and a hint of the exotic on the tongue. With the \u201eFood Travel\u201c Instant Cups<\/strong> Maggi is specifically addressing these needs. Under the motto \u201eLet your taste travel\u201c, the now seven new varieties in practical tubs offer international specialities with characteristic spices and authentic ingredients.<\/p>

\"\"<\/a><\/div><\/div>\n

Wanderlust on Point of sale<\/span><\/h2>\n

In the food retail sector, the new sub-brand \u201eFood Travel\u201c<\/strong> with a eye-catching pallet display<\/strong> promoted. The secondary placement developed by DS Smith visually echoes the shape of several stacked suitcase<\/strong> on. Even from a distance, the unusual design puts shoppers in a holiday mood. Their gaze is effectively drawn to the products on display through the open case lid. Clearly arranged, they invite spontaneous access and encourage consumers to embark on a gourmet tour through foreign cultures.<\/p>\n

The in high-quality offset printing<\/strong> produced by DS Smith provides an overall image that is consistent with the brand. The creative presentation of the products encourages impulse purchases and promotes sales of the new Instant Cups. The retail set-up is designed conceivably simple<\/strong>, because the products are already placed in the cases. Simply pull off the cover and put up the poster and the sale can begin. Added value for retailers, consumers and the brand.<\/p>\n

Source: DS Smith<\/em><\/p>","protected":false},"excerpt":{"rendered":"For the launch of Maggi's \u201eFood Travel\u201c Instant Cups, display and packaging manufacturer DS Smith developed a display in the form of stacked suitcases.","protected":false},"author":14,"featured_media":26159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,111,113],"tags":[43,46],"class_list":{"0":"post-26157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"category-maerkte","9":"category-produkte","10":"tag-aus-den-unternehmen","11":"tag-marketing-und-design","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/26157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=26157"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/26157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/26159"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=26157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=26157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=26157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}