{"id":26531,"date":"2019-09-10T14:04:24","date_gmt":"2019-09-10T12:04:24","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=26531"},"modified":"2019-09-10T14:16:55","modified_gmt":"2019-09-10T12:16:55","slug":"design-pasta-classica-hilcona","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/design-pasta-classica-hilcona\/","title":{"rendered":"Optimised design of the Pasta Classica from Hilcona"},"content":{"rendered":"

From October 2019, Hilcona will be presenting the Pasta Classica range in a new, fresh packaging design. The simple manufactory look is intended to emphasise the \u201emarket freshness\u201c character and the naturalness of the products.<\/p>\n

Retailers benefit from easier handling thanks to the Optimised stability d<\/strong>bag, the impactful look with Optimum product visibility<\/strong> and thus increased attention at the POS, which Impulse purchases<\/strong> promotes.<\/p>\n

Even in its new packaging, Pasta Classica offers consumers the usual good flavour thanks to fresh, high-quality ingredients. They can also continue to rely on the familiar Hilcona Besseresser guarantee.<\/p>

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High-impact packaging design<\/h2>\n

The new Doy stand-up pouches<\/strong> presents the Hilcona pasta classics such as tortelloni, gnocchi and co. in the best possible way: retailers can place the products more easily and in a more stable position, thus ensuring that the products are always available. Even more appealing block formation<\/strong> on the shelf.<\/p>\n

The main elements of the high-impact design are the illustrations of high-quality, market-fresh ingredients and the manufactory character, which is emphasised by the Parchment look<\/strong> of the packaging and the handcrafted-looking font. A Large viewing window<\/strong> reveals the product and thus creates curiosity and encourages impulse purchases.<\/p>