{"id":27750,"date":"2019-10-23T12:57:41","date_gmt":"2019-10-23T10:57:41","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=27750"},"modified":"2019-10-23T12:57:41","modified_gmt":"2019-10-23T10:57:41","slug":"kaufland-saves-on-plastic","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kaufland-spart-an-plastik\/","title":{"rendered":"Kaufland saves on plastic"},"content":{"rendered":"

Saving plastic is extremely important to Kaufland. The company has therefore developed new, innovative packaging for self-service meat. The packaging for self-service minced meat uses 70 per cent less plastic and has been available in over 30 shops in southern Germany since the beginning of October.<\/p>\n

\u201eWe are proud that we have been the first food retailer to offer this sustainable, plastic-reduced packaging for minced meat since the beginning of October,\u201c says Robert Pudelko<\/strong>, Head of CSR Purchasing Germany. \u201eNeither quality, content nor price have changed. Only the packaging has been optimised. This gives our customers the opportunity to join us in making a contribution to environmental protection and helping to close the recycling loop.\u201c<\/p><\/blockquote>\n

About the packaging<\/h2>\n

Instead of a plastic bowl<\/strong> In future, minced meat will be Cardboard box<\/strong> which is only used with a thin plastic film<\/strong> is lined. Through the Separating cardboard and film<\/strong> the individual recyclable materials in the packaging can be recycled separately. The customer recognises a Note on the packaging<\/strong>, how the components need to be separated in order to optimise recycling. With the Packaging for minced meat<\/strong> new standards in the self-service meat sector.<\/p>\n

In order to save plastic, Kaufland is continuously working with experts on the Development of new<\/strong> and the Optimisation of existing packaging<\/strong>. The new minced meat packaging is characterised by a significantly lower plastic content. Another advantage is that the carton is made from 100 per cent plastic. renewable raw materials<\/strong> which are controlled and certified by the FSC. Kaufland also favours recyclability for the plastic film used to line the carton and for the lid.<\/p>

\"\"<\/a><\/div><\/div>\n

Further optimisations<\/h2>\n

By 2025<\/strong> the company aims to reduce its own plastic consumption by at least 20 per cent<\/strong> reduce. The company is particularly focussing on its own brands. \u201eKaufland recycles old material in order to obtain new material,\u201c explains Pudelko<\/strong>. \u201eWe use the recycled PET granulate to produce packaging material for our own-brand products. For example, the bevola herbal bath bottle is made from 100 per cent recycled material.\u201c The packaging for K-Classic sunflower oil and K-Bio iced tea is also made from recycled material. recycled plastic<\/strong> manufactured. A \u201ePacked more consciously\u201c logo<\/strong> on the packaging provides information about plastic reduction measures.<\/p>\n

 <\/p>\n

Source: Kaufland<\/em><\/p>","protected":false},"excerpt":{"rendered":"Kaufland is reducing the plastic content of its packaging for self-service meat by 70 per cent. The new packaging has been available since the beginning of October.","protected":false},"author":14,"featured_media":27752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,23],"tags":[65,61,38,31,1487],"class_list":{"0":"post-27750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"category-marketing-und-design","9":"tag-abfalltechnik-und-recycling","10":"tag-endverpacken","11":"tag-lebensmittel","12":"tag-nachhaltigkeit-und-green-packaging","13":"tag-papier-pappe-karton","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/27750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=27750"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/27750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/27752"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=27750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=27750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=27750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}