Markus Sandh\u00f6fner:<\/strong> We are seen by our customers as a technology leader in automation. The continuous, lifelong learning required for this is firmly anchored in B&R's culture. The area of \u201emachines for the production and packaging of consumer goods\u201c has emerged as a focal point.<\/p> Consumers characterise the trend towards individualised products and packaging<\/strong> and have high demands on the Sustainability<\/strong>. We have developed pioneering new technologies to meet precisely these requirements. The necessary \u201eAdaptive machines\u201c<\/strong> can be easily realised with B&R automation technologies.<\/p>\n pj:<\/strong> What particular challenges did you face last year?<\/em><\/p>\n Markus Sandh\u00f6fner:<\/strong> The market launch of groundbreaking innovations such as the Flexible transport system<\/strong> \u201eAcoposTrak\u201c or the integrated Smart camera<\/strong> requires an extraordinary level of commitment from the entire B&R team. Above all, this means intensively familiarising themselves with the new technologies and their applications at all levels. Targeted training, e.g. for the simulation of systems with \u201eAcoposTrak\u201c or on the mechanics of transport solutions, enables the sophisticated transfer of knowledge.<\/p>\n pj:<\/strong> How do you assess the economic situation?<\/em><\/p>\n Markus Sandh\u00f6fner:<\/strong> We currently see a Increased uncertainty<\/strong> in the investment decisions of international end customers due to foreign policy developments. The current lively public debate on packaging materials and sustainability is also contributing to this. Strongly export-orientated customers are currently selling slightly fewer machines than in the previous year. We are continuing to see rising sales among customers who tend to be medium-sized companies. We continue to see Consumer goods sector<\/strong> strong economic development.<\/p>\n pj: <\/strong>What effects do you expect for your company?<\/em><\/p>\n Markus Sandh\u00f6fner:<\/strong> Across all industries and areas of application, B&R continues to see an upward trend. Stable growth<\/strong> off. The consumer goods industry is making a decisive contribution to this. With its innovative solutions, B&R is in an excellent position to continue gaining market share. With new technologies for areas in which B&R was not previously active - such as the AcoposTrak flexible transport system and the integrated, intelligent image processing systems - we are gaining new customers.<\/p>\n pj:<\/strong> What do you see as the most important tasks and trends in the industry?<\/em><\/p>\n Markus Sandh\u00f6fner:<\/strong> One trend is the increasing demand from consumers for sustainability along the entire value chain. The demand for new machine concepts and new production technologies that offer a less use of materials<\/strong> are playing an increasingly important role.<\/p>\n At the same time, we are seeing very high demand for adaptive machine concepts<\/strong> at our customers, with which production can be customised to individual customer requirements without retooling times. This requires the complete networking of machines within the company. Advancing digitalisation also makes it possible to New service models<\/strong> and a Increased efficiency in production<\/strong>.<\/p>\n![\"\"](\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\")
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